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AsiaSat Launches
“4K-SAT” Channel on
AsiaSat 4
22 October 2015
Asia Satellite
Telecommunications Co.
Ltd. (AsiaSat) announced
today the launch of its
first Ultra-HD (UHD)
television channel
“4K-SAT” at 122°E on
AsiaSat 4, marking a new
era for AsiaSat’s
satellite broadcasting
services in the region.
This new UHD channel
will be available
free-to-air (FTA) across
more than 50 countries
and regions within
AsiaSat 4’s enormous
footprint, spanning from
New Zealand to Pakistan
and part of the Middle
East. Asian TV operators
and home viewers with an
AsiaSat 4 C-band antenna
and a HEVC set top box
will be able to receive
the UHD channel
directly.
The new “4K-SAT” channel
broadcasts full UHD
produced videos
featuring fashion,
lifestyle and
documentaries from
content partners
including Hong Kong
Cyberport Management
Company Limited,
FashionTV and Rohde &
Schwarz.
The compelling UHD
content from FashionTV
includes major fashion
shows from all over the
world as well as
features highlighting
the latest in beauty and
lifestyle trends, all
delivered to Asian
viewers in crystal
clear, realistic and
ultra-high definition.
FashionTV, the
global multimedia
network leader in
fashion and lifestyle
content, also broadcasts
its HD and SD channels
on AsiaSat 5 and AsiaSat
7 in the Asia-Pacific.
“We are delighted to be
at the forefront of next
generation broadcasting
technology, bringing to
Asian viewers true UHD
content. We look forward
to working closely with
our content and
technology partners to
drive UHD audience
penetration in Asia,”
said Sabrina Cubbon,
Vice President,
Marketing and Global
Accounts of AsiaSat.
“The launch of this UHD
channel on our new
AsiaSat 4 UHD broadcast
platform provides an
opportunity for all
stakeholders to
experience and promote
UHD content in Asia.
This reaffirms our
commitment to promoting
leading edge
technologies for the
broadcast community. We
shall continue to focus
on compelling UHD
content to enhance the
quality of the
television viewing
experience.”
The “4K-SAT” channel
encoded in HEVC, is
broadcasting at 50
frames per second (fps)
with 10-bit colour
depth. Besides offering
3840 x 2160 pixels
resolution, four times
the resolution of the
full HDTV, the UHD
specification also means
a richer color palette,
with more saturated
colours and fine colour
gradations. The superior
quality of UHD
broadcasting will
deliver to consumers
much better quality and
more realistic picture
and sound, offering an
immersive viewing
experience, particularly
for sporting events and
action movies.
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