Ericsson will show how its unique industry
position and broad portfolio of solutions and services
are enabling new consumer TV Anywhere experiences on all
devices. The company will demonstrate how it is driving
the efficient management of ever increasing video
traffic in fixed and mobile networks. As the shift
towards TV mobility intensifies, Ericsson is pioneering
game changing solutions, technologies and service
models, which take video delivery and experiences to new
and exciting levels. It is enabling content owners,
broadcasters, TV service providers and network operators
to succeed in a new, connected era of television.
“In today’s connected world, consumers are already
demanding personalized services that meet their needs
for convenience. We see the hallmarks of a great TV
service providing greater control, interactivity and
personalization,” said Ove Anebygd, Vice President and
Head of Solution Area Media, Ericsson. “For our
customers the new benchmark for engagement is
traditional content quality intertwined with
next-generation discovery, interaction and
accessibility. We are focused on being the partner that
enables broadcasters and operators to create truly
successful multi-screen TV services and rich TV
experiences, from device to service, on any screen, over
any network.”
Ericsson will demonstrate how it is challenging,
directing and setting the future of the TV agenda, by
showcasing the entire range of its award-winning TV and
Media Management portfolio. These solutions and services
address and enable customer needs; from content
acquisition, creation and management, to playout and
processing, exchange and delivery to consumers. It will
also share its leading insight on consumer trends in TV
through the fourth edition of its ConsumerLab TV and
Video Consumer Trend Report, the annual research piece
that drives the company’s market intelligence and
vision.
Visitors to Ericsson’s IBC stand will be able to meet
with the company’s TV experts and experience live
demonstrations of Ericsson’s portfolio of services and
solutions. Live technology demonstrations will show how
Ericsson is helping the industry to make the transition
to a fully multi-screen world where IP video delivery is
a unique, global enabler; transforming video delivery
and enabling networks of all kinds to become video
centric and optimized.
