SES Introduces Cruise
Industry’s First Integrated MEO-LEO Service with
Starlink
September 13, 2023
For the first time ever, cruise
operators can now depend on a single managed
solution to reap the benefits of low-latency,
high-throughput satellite connectivity services that
are enabled by integrating Starlink’s low-earth
orbit (LEO) and SES’s medium earth orbit (MEO)
services, both companies announced today. The joint
offering – SES Cruise mPOWERED + Starlink –
seamlessly integrated, sold and delivered by SES –
will combine the best of both MEO and LEO orbits to
provide high-speed and secure connectivity 24/7 to
cruise ships and their guests, regardless of their
route and location.
Cruise operators will be able
to enjoy SES's new offering that combines the truly
global, high-throughput service of Starlink’s LEO
system with SES’s unmatched performance MEO
constellation to deliver a unique guest and crew
experience by expanding existing capacity and reach.
The solutions are available in either Premium tier
(3Gbps/ship) – for the leading ships who wish to
deliver the highest throughput in the industry or
Pro tier (1.5Gbps/ship) – for the operators who wish
to manage user experience by matching the right
application to the right orbit.
As a managed service provider
that pioneered multi-orbit geostationary (GEO) and
MEO-enabled networks and delivered connectivity
services directly to cruise operators for the last
10 years, SES’s partnership with SpaceX’s Starlink
to add LEO-based service into its cruise offering,
demonstrates a joint commitment to delivering the
best customer experience to cruise operators and
guests.
Investment in the cruise
experience has reached new heights since the
COVID-19 pandemic. Cruise operators are pushing
technological and innovative boundaries, many of
which are reliant on always-on, high-performance
connectivity. This need is compounded by the growing
expectations of cruise passengers and stakeholders
alike to address the sector’s carbon emissions and
comply with new maritime regulations, including CII
and EEXI.
“At SES, we strive to provide a
world-class connectivity experience for our cruise
customers and deliver the same level of service they
would enjoy on land,” said John-Paul Hemingway,
Chief Strategy Officer at SES. “By being the only
one in the cruise industry to expand our unique
multi-orbit GEO and MEO network to utilise LEO, we
believe it opens new opportunities for us to meet
the needs of cruise guests and crew members, and the
operational requirements of cruise operators to
accelerate their digital transformations – wherever
they may be.”
“We are excited to collaborate
with SES on a joint solution that combines the reach
and capacity of both satellite constellations to
offer a solution unlike any other in the market,”
said Chad Gibbs, SpaceX’s Vice President of Starlink
Business Operations.
Available Q4 2023, SES Cruise
mPOWERED + Starlink will fulfill the growing demands
of cruise lines to deliver a superior guest
experience, optimise smart ship operations, and
attract and retain the best crew. With its fully
managed end-to-end, best-in-industry bandwidth and
low-latency performance, the solution will set an
entirely new standard for ship connectivity
worldwide and minimise upfront capital costs and
ongoing operational expenditure.