HIGH VIEW Launches
Four New Channels on SES’s ASTRA 19.2 degrees East
German music fans will be able
to enjoy a new selection of music TV channels as
HIGH VIEW, an independent Munich-based media
company, and SES has expanded their long-term
partnership. Under the new multi-year agreement,
HIGH VIEW will be leasing additional satellite
capacity on SES’s prime TV neighborhood at ASTRA
19.2 degrees East to broadcast four free-to-air SD
channels.
Starting 1 February, HIGH VIEW
will further grow their established DELUXE MUSIC
brand and broadcast DELUXE DANCE by Kontor, DELUXE
FLASHBACK, DELUXE ROCK, and DELUXE RAP.
"The launch of the four new
free-to-air music channels marks an important
milestone in expanding HIGH VIEW’s music offerings
to address the diverse musical tastes of our German
audience. With the wide reach satellites can offer,
SES and their ASTRA satellites are an essential and
reliable partner for building our DELUXE MUSIC brand
and making sure we continue to deliver new content
to our loyal viewers and listeners," said Ulrike
Unseld, responsible for sales and the music
portfolio at HIGH VIEW.
"We are delighted to expand our
partnership with HIGH VIEW with another multi-year
contract to carry their new free-to-air suite of
channels on our satellites," said Christoph Mühleib,
Managing Director of SES Germany. "Without a doubt,
DELUXE MUSIC is one of the most popular and iconic
music brands in Germany. With their four new
channels, HIGH VIEW can leverage the 17 million TV
household reach of our ASTRA satellites at 19.2
degrees East to ensure their diverse and
entertaining musical content is enjoyed by the
widest audience possible."
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