Yahsat’s Mobility Arm
estimates $80 million of revenues from new broadband
distribution agreement with Cobham SATCOM
22 November 2021
Thuraya Telecommunications
Company PJSC (“Thuraya”) has entered into a
long-term agreement with Cobham SATCOM (“Cobham”),
for the distribution of next-generation broadband
products for land, aeronautical and maritime users.
This agreement further builds on Yahsat’s existing
partnership with Cobham and marks an important
milestone in the roll out of the Thuraya 4-NGS
enabled portfolio.
As part of the agreement,
Cobham will be appointed as the main distributor, on
a non-exclusive basis, for Thuraya Next Generation
Broadband Products (NGBP) for a minimum term of five
years, starting from the commencement of commercial
operations on Thuraya 4-NGS, following its expected
launch in the second half of 2023.
Through this partnership,
Cobham will drive NGBP sales through its own
extensive distribution channels but will also work
closely with Thuraya’s broad service partner
network. The agreement is expected to generate more
than US$80 million of potential service revenue to
Thuraya. Both partners and customers will
significantly benefit from the combined distribution
network as well as from Cobham’s technical knowledge
and after-sales capabilities and expertise.
Ali Al Hashemi, Group Chief
Executive Officer at Yahsat, said: “We are very
pleased to have signed this agreement with our
partner, Cobham who is deeply committed to the
success of the Thuraya 4-NGS program. This
partnership enables us to leverage the unique
capabilities and expertise of Cobham thereby
augmenting the shared value we can deliver together
to distribution partners and to end customers. We
are confident that our customers in different market
segments, whether maritime, government or
enterprise, will see this partnership as a key
differentiator in fulfilling their MSS connectivity
needs”.
Leif Ottosson, Chief Executive
Officer at Cobham, said: “We are equally pleased and
excited to enter into this agreement as it
demonstrates the mutual benefit of the partnership
we have built with Yahsat and Thuraya. Not only are
we trusted to provide Thuraya with the innovative
technology that thousands of customers are relying
on every day, but we are also trusted to ensure the
commercial success of the partnership through our
extensive distribution network of service partners,
distributors, and retailers. We are very proud of
being appointed, as it is a manifestation of the
technology leadership and commercial strength we
have in the market.”
Thuraya recently announced a
partnership with Cobham to drive significant
enhancements to its future broadband portfolio.
Under this partnership, Cobham will deliver a
comprehensive mobile broadband system as part of the
next-generation Thuraya 4-NGS satellite system, and
multiple broadband terminals for land, sea and
aeronautical applications to strengthen Thuraya’s
portfolio, capabilities and performance across a
wide coverage area.
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