HIGH VIEW has extended its
partnership with SES in a new multi-year
contract and secured long-term satellite
capacity. Its DELUXE MUSIC channel will continue
broadcasting on SES’s satellites in SD and HD
quality at its prime TV neighbourhood at ASTRA
19.2 degrees East.
Reaching up to four million
viewers a day, DELUXE MUSIC delivers a mix of
current hits, classics and exciting new trends
on 20 different editorially-curated shows and
moderated programs. With this multi-year
contract, viewers in the region will continue to
enjoy free-to-air DELUXE MUSIC in SD, and in HD
via SES’s leading TV platform in Germany – HD+.
"Our focus is on delivering
extraordinary music experiences to our viewers,
so we are pleased that we can continue to reach
the widest audience for DELUXE MUSIC in both SD
and HD. Whether for entertainment, distraction
or as a soundtrack for work or play, DELUXE
MUSIC offers its viewers a wide range of
high-quality musical entertainment specifically
designed for any occasion. Satellite plays a
central role in our distribution strategy and I
would like to thank SES for being a long-time
and trusted partner,” said Alexander
Trauttmansdorff, Managing Director, HIGH VIEW.
“The multi-year agreement
with HIGH VIEW for distributing DELUXE MUSIC
proves how critical the reach of satellite is
for broadcasters to maximise the value of their
content across the widest audience. Across the
German TV landscape, music is an essential TV
genre that has brought much needed entertainment
during the challenging past year,” said
Christoph Mühleib, Christoph Mühleib, Managing
Director of ASTRA Deutschland GmbH, part of SES.