bmt Extends HD Capacity
Agreement With SES on ASTRA 19.2 Degrees East
April 27, 2021
Bayerische Medien Technik
GmbH (bmt) has extended its partnership with
SES, the global leader in content connectivity
solutions, in a multi-year agreement to continue
using SES’s satellites at its prime TV
neighbourhood at ASTRA 19.2 degrees East to
broadcast Bavarian local TV channels in HD. bmt
is a subsidiary of the Bayerische Landeszentrale
für neue Medien (BLM), the regulatory authority
for new media in Bavaria, and of the Bayerischer
Rundfunk (BR), the Bavarian broadcasting
association.
bmt will continue to
receive funding from the Free State of Bavaria,
enabling the broadcasting of 14 free-to-air
channels, including local TV stations from
Munich and Nuremberg, to audiences across
Bavaria.
“The increasing viewership
and high popularity ratings of the current
programming in the past two years show how much
viewers appreciate reliable information from
their region, especially in the news-heavy times
of the pandemic. With the transmission of local
TV programmes via SES’s ASTRA satellites, we are
able to successfully reach the widest audiences
and bring their favorite content in HD quality,”
said Siegfried Schneider, President of BLM.
“SES’s partnership with bmt
underscores the growing significance of regional
TV offerings and the value local content brings
to audiences that look for a tailored viewing
experience. With our prime satellites at 19.2
degrees East, we ensure consistent delivery of
local programming to the millions of viewers in
Bavaria with the best image and sound quality,”
said Christoph Mühleib, Managing Director of
ASTRA Deutschland GmbH.