Inmarsat launches
Application and Solution Provider (ASP)
programme to drive global IoT adoption through
satellite connectivity
Inmarsat has launched its
Application and Solution Provider (ASP)
Programme, an ecosystem for providers of
software, hardware and solutions, as well as
original equipment manufacturers (OEMs) in
commercial land markets. ASPs will gain access
to Inmarsat’s global satellite connectivity and
regional presence to scale their solutions into
new sectors and geographies. The development of
the ecosystem will ensure that companies
operating in areas without reliable
connectivity, or with mission-critical
connectivity needs, are able to access a broad
choice of Internet of Things (IoT) solutions to
enhance the efficiency, safety and
sustainability of their businesses.
The ASP Programme launches
with two innovative partners on board and with
plans to bring more partners in over the coming
months. Australian-based agri-tech IoT
innovators Farmbot Monitoring Solutions are on a
high-growth trajectory within Australia and have
been working with Inmarsat for more than a year.
MinFarm Tech are a Swedish-owned engineering
product company, focused on supporting hardware
engineering for extreme environments.
The programme is open to
new entrants, disruptors and established brands
of any size who have developed an innovative
digital product or service but may need
additional support to exploit the benefits of
satellite-enabled IoT solutions. Inmarsat will
provide dedicated technical guidance on how to
integrate and support its highly-reliable
satellite services, go-to-market strategy
planning and exposure to the Inmarsat
distribution channel to enable access to new
markets. Providers working across a highly
diverse range of industries, including
agriculture, aid and NGO, energy, exploration
and leisure, media, mining, transport and
utilities as well as agnostic technology
providers will be considered for membership.
Commenting on the ASP
Programme, Mike Carter, President, Enterprise at
Inmarsat, said: “Inmarsat and our partners have
been pioneering satellite enabled IoT for a
number of years. With this new initiative we are
set to accelerate the roll out of IoT into
remote areas of the world where the data points
might be the most valuable. Key to this
acceleration is the provision of innovative
turnkey solutions that our ASPs are creating,
along with Inmarsat’s reliable connectivity, to
ensure that the IoT solution works wherever it
is needed.”
“We are seeing a huge
increase in technological innovation from
providers working in different sectors to
develop new IoT products and solutions that need
reliable connectivity to function,” Carter
continued. “The ASP Programme is a flexible
initiative to nurture those relationships that
fit each organisation’s specific needs, either
directly or through one of our main distribution
partners. Some providers may simply need
reliable satellite connectivity while others
might benefit from deeper involvement to expand
their business globally, such as helping to
homologate an IoT solution for distribution into
a specific country or additional marketing and
sales enablement. It is this level of direct
engagement and ongoing support that will help to
ensure long-term growth and success for all
partners, and this will be invaluable for us to
continue driving global IoT innovation and
adoption across our core sectors.”
Stephen Lynam, CEO, of
MinFarm Tech, one of Inmarsat’s new ASPs, said:
“Joining Inmarsat’s ASP initiative has given us
access to their global channel which has been
key in gaining access to new markets. MinFarm
Tech is dedicated to enabling LoRaWAN to work
seamlessly over satellite networks. We are very
excited to partner with Inmarsat and CPN to
deliver the MF 400 IoT Satellite Bridge product
which enables LoRaWAN to be used over IDP for
the first time. This product will enable
customers to pick a truly global and trusted
satellite service provider in Inmarsat.”
Andrew Coppin, Managing
Director, Farmbot Monitoring Solutions added:
“Being involved with Inmarsat's ASP project is
an exciting step forward in the development of
Farmbot solutions. It has the potential to
improve significantly the management of critical
water resources for farmers worldwide, resulting
in tangible productivity gains, carbon reduction
and ultimately more sustainable outcomes. We
look forward to announcing the development of
on-demand cameras for farmers over the coming
months."