Eutelsat 8 West B
selected by Strong Roots for new DTH platform in
Ethiopia and the Middle East
Eutelsat Communications and
Strong Roots Ethiopia Broadcasting Service PLC
have concluded a Master Service Agreement for a
Ku capacity on a 36 MHz transponder on
Eutelsat’s EUTELSAT 8 West B satellite. The
capacity will enable Strong Roots to launch a
new free to air DTH platform covering Ethiopia
as well as Ethiopian diaspora in zones within
the satellite’s footprint, notably the Middle
East.
Part of the Ethiopian-owned
Strong Roots Group, Strong Roots Ethiopia
Broadcasting Services PLC is an upcoming player
in the Ethiopian broadcast market. Its new DTH
Platform will distribute high quality content on
news, entertainment, education, kids,
documentary, movies and sport in SD or HD.
Eutelsat 8 West B is a
state-of-the-art satellite with dedicated
coverage of Ethiopia on its East beam, and is
part of the 7/8° West video neighborhood, one of
the most dynamic in the global satellite TV
market.
Commenting on the deal,
Tsegaye Alemayehu, Chairman of Strong Roots
said: “We are delighted to be supported by
Eutelsat in our quest to provide a high-quality
broadcast experience to viewers across Ethiopia
and beyond. As indicated by its name, Strong
Roots is striving to put down solid foundations
in the broadcast industry in Ethiopia, building
its reputation based on quality of service and
broad coverage with heartfelt Ethiopian
Hospitality”.
Philippe Oliva, Chief
Commercial Officer of Eutelsat added: “We are
proud to add Strong Roots to our line-up,
highlighting the dynamic broadcast landscape in
Ethiopia and confirming the unparalleled
coverage of Eutelsat’s in-orbit assets for the
African continent”.