NDS
Provides
On
Digital
Media
with
Key
Technologies
to
Launch
South
African
Pay-TV
Platform
22
February
2010
On
Digital
Media
has
selected
NDS
as
technology
provider
and
prime
integrator
to
support
the
launch
of
its
direct-to-home
(DTH)
platform
in
South
Africa.
The
new
service,
TopTV,
will
go
live
in
Q2
2010.
On
Digital
Media
will
secure
their
MPEG4
DVB-S2-based
service
using
NDS’
market-leading
conditional
access
technology.
To
enable
the
platform
and
provide
the
basis
for
future
functionality,
NDS
set-top
box
software
and
an
NDS
developed
electronic
programme
guide
(EPG)
will
also
be
implemented.
The
launch
of
the
TopTV
platform
will
provide
South
Africans
with
a
choice
of
satellite
service
providers.
TopTV
will
offer
a
competitively-priced
basic
package
of
approximately
30
channels.
On
Digital
Media
will
offer
subscribers
the
flexibility
to
tailor
their
services
to
their
own
requirements
and
budget.
“We
chose
to
partner
with
NDS
as
it
offers
the
most
secure
encryption
for
pay-TV
and
a
middleware
roadmap
that
will
allow
us
to
introduce
more
advanced
features
including
a
DVR
service
in
the
future.
The
design
and
ease-of-use
of
NDS
user
interfaces
was
also
a
key
factor
in
our
decision,”
said
Vino
Govender,
CEO
of
On
Digital
Media.
“Moreover,
we
are
benefiting
from
NDS’
professional
services
as
they
bring
unique
experience
from
their
involvement
on
similar
engagements
around
the
world.”
“On
Digital
Media
is
bringing
pay-TV
to
middle-income
households
in
South
Africa
for
the
first
time.
This
represents
a
key
win
for
NDS
as
we
expand
our
presence
in
the
emerging
pay-TV
market
across
the
continent,”
said
Giles
Wain,
NDS
Vice
President
of
Regional
Sales,
EMEA.
“The
pay-TV
market
in
Africa
is
at a
tipping
point.
We
are
investing
in
local
expertise
at
our
new
office
in
South
Africa
to
ensure
we
are
well-positioned
to
take
advantage
of
these
opportunities.”
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