Scaling Up FPAs
Mar 14th, 2018 by Dallas Kasaboski, NSR
The satellite communications industry faces a considerable challenge
ahead: deploying the ground segment to tap into the huge bandwidth
coming from future systems. So much so that many of the discussions at
the Satellite 2018 conference underway in Washington, D.C. center on the
ground segment with announcements from ViaSat, GetSAT, Kymeta, and other
manufacturers. While satellite operators are shifting their focus to LEO
constellations, ground equipment vendors are working to develop “next
generation” terminals, aiming to unlock the “other 3 billion” and those
seeking higher-performance solutions.
Fast-tracking, multi-beam systems, required for LEO-HTS, will arguably
require an electronically-steered antenna, possibly a phased array via a
low profile. However, the complexity involved with such a design,
naturally driving up costs, makes it seem unlikely FPAs will soon unlock
the large, mostly unaddressed, price-sensitive markets, such as the
connected car and consumer broadband.
How then, does the path look for flat panel antennas? Will the market
ever feature the economies of scale needed to unlock those hard-to-reach
customers?
NSR’s Flat Panel Satellite Antennas (FPA), 3rd
Edition report forecasts cumulative equipment revenues to exceed $8
billion by 2027, growing at a CAGR of 34.1%. Mobility applications will
lead the way, responsible for 91% of equipment revenues, driven by
expensive, high-performing systems providing connectivity over air,
land, and sea.
Growing demand for “at-home” levels of connectivity while abroad has led
to sizeable uptake in satcom adoption for In-Flight Connectivity. This
demand, combined with air-drag and fuselage-mounting concerns,
necessitated the development of low-profile, flat panel antennas. As
such, the Commercial Aeronautical market is expected to continue to
grow, dominating Mobility revenues with a forecasted 19,800 FPA units
shipped by 2027.
The battle to serve this lucrative market has led to improvements
elsewhere, with FPA adoption expected to grow substantially in
land-mobile and maritime markets over the next few years.
However, despite this growing success, flat panel antennas currently
serve only a small part of suitable markets, leading in aeronautical,
government, and military mobility, where price is less of a concern.
Until now, necessity has been the driver for FPA growth, and NSR expects
this to continue once LEO constellations are deployed, especially given
growing interest from Militaries and Enterprise Broadband users for
high-bandwidth, low latency connectivity.
Penetrating the connected car and consumer broadband markets will not be
easy. While NSR found that 75% of FPA-suitable markets exhibit moderate
to high market price elasticity, prices are not expected to drop enough
for the commercial connected car, growing more successfully with
enterprise passenger vehicles and M2M/IoT purposes on trains and buses.
To reach the economies of scale for lower-priced terminals requires
investment and
partnership along the value chain. Improvements in modem, terminal,
and network design must be complementary to antenna improvements, and
only through large numbers will price points drop low enough to be
adopted.
However, with the majority of current investment focused on the space
sector, ground systems are seemingly forgotten. The battle for non-GEO
HTS will be won or lost on the ground, with ground equipment performance
and price points acting as the main bottleneck for transformational
growth. As such, NSR assumes late investment and focus on the ground
sector, and forecasts only 1 million FPA units to be shipped for
Consumer Broadband by 2027.
Bottom Line
Flat panel antennas are only now beginning to see success, but due to
current conditions and lack of support across the industry, are expected
to follow the needs of the few, rather than the demand of the many.
Commercial airlines, government and military, and Enterprise Broadband
customers will continue to show willingness to pay for the low profiles
and unique capabilities FPAs offer. Yet, if operators and providers wish
to grow their revenue pie and tackle the large addressable market
opportunities with LEO-HTS, much work will need to be done to ensure
price-performance curves are suitable for the end customer so that FPAs
face less struggle to scale.