Strategic
partnership between "MBC Group" & "Arabsat"
Establishing
a new age of family TV entertainment as Saudi
Football League returns to “Arabsat”
1
August 2016
MBC Group
channels announced the transition of its gulf
channels and MBC Pro Sports Channels to “Arabsat”
through a strategic partnership signed with
“Arabsat” today. The cooperation aims to establish a
new era of family TV entertainment reinforcing high
quality viewership. While the transition of some
channels will be exclusive to “Arabsat”, the next
stages will focus on providing sophisticated
reliable receivers, enabling viewers to experience
the best in modern TV.
Khalid Bin
Ahmed Balkheyour, “Arabsat” CEO stated: “We are
pleased with this partnership between Arabsat and
MBC Group; it is proof that the media industry is
progressing in the right direction”. Balkheyour
reiterated the benefits of this collaboration: “Most
important is the protection of Intellectual Property
Rights in the region through our commitment to
prohibiting any channel from broadcasting pirated
content, and so ultimately protecting and serving
the Arab viewers’ interest”.
“Arabsat”
initiated new HD technology several years ago in
collaboration with Arab States Broadcasting Union
(ASBU) with the aim of improving the HD quality and
growing it in the Arab world.
Sam Barnett,
MBC Group CEO said: “We are delighted to be
partnering with Arabsat and progressively, we will
be moving our Gulf focused channels exclusively onto
Arabsat.” Barnett added “Arabsat enjoys high
viewership in general and in the GCC in particular
and we’re sure that the addition of more exclusive
MBC channels will boost Arabsat’s penetration
further”.
Most immediately this
partnership sees the return of the Saudi Football
League to Arabsat. MBC PRO SPORTS will broadcast on
“Arabsat” as of Monday 8th
August during the Live broadcast of the Saudi Super
Cup between Al Ahli and Al Hilal taking place in
London.
