Yahlive adds African Channel to its Rapidly Growing Platform

 

9 December 2014

 

Yahlive, the UAE-based satellite broadcasting company, is growing its successful platform with the addition of entertainment channel, Clouds TV International, with immediate activation. The new station from Africa joins Yahlive’s growing portfolio of channels broadcasting from the East Beam across the Levant, GCC and South West Asia. With this addition, Yahlive aims to cater the African communities, another key audience, and further drive success into 2015.

 

Focused on delivering the very best entertainment programming for audiences across the African Diaspora as well as lovers of world beat music, Clouds TV International will contribute to continuing expansion of Yahlive’s geographical and viewer traction across the priority East Beam region. The addition is also a demonstration of Yahlive’s ongoing commitment to cater for diverse cultures and interests, bringing on board the most in-demand entertainment channels.

 

Sami Boustany, CEO of Yahlive, said: “We are delighted Clouds TV International has joined Yahlive’s fast growing satellite platform. We continue to select channel partners based on the quality of their programming, whilst serving our diverse and culturally rich viewers. As a result, the new addition is consistent with the company’s ongoing growth trajectory and in line with the East Beam’s strategic focus to meet the needs of regional audiences across the Middle East, North Africa and South West Asia.”

 

Joseph Kusaga, CEO of Clouds TV International said:  "With the launch of Clouds TV International on Yalive this is the fulfillment of a vision we have had as an organization for several years now to bring quality entertainment to the rapidly growing African diaspora within the GCC.  Until now there has been no broadcast medium targeting this demographic and I am proud to say today that Clouds TV International, with our partner Yahlive, is here to fill that void and to deliver the very best in programming from across the continent of Africa to our viewers and to deliver exceptional ROI for our advertisers and sponsors.”

 

Yahlive offers a mixture of programs for Farsi, Pashto, Dari and Kurdish speaking audiences, confirming the company’s vision of catering for diverse communities and needs.  The range of channels demonstrate Yahlive’s commitment to offering and expanding its portfolio of channels,  and to becoming the satellite television platform of choice for both broadcasters and viewers across the Middle East, North Africa and South West Asia region over the Yahsat satellite located at 52.5 degrees East.

 

Yahlive is a joint venture company between Yahsat, the United Arab Emirates-based satellite communications company which is a wholly owned subsidiary of Mubadala Development Company, and the Luxembourg-based satellite operator SES.