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Three Romanian channels select the EUTELSAT 16A satellite

27 January 2014

Eutelsat Communications announces the signature of long-term capacity agreements on the EUTELSAT 16A satellite with three of Romania’s flagship channels, Kanal D, B1 TV and Trinitas TV.

By joining EUTELSAT 16A, the three channels can benefit from immediate and privileged access to hundreds of regional cable networks and all Direct-to-Home satellite operators serving Romanian television homes. The satellite’s established position in the country’s dynamic media market has already attracted more than 30 Romanian channels that together reach 80%1 of homes.

Kanal D was launched for the Romanian market in 2007 by the Turkish Doğan Media Group and is today one of the country’s top three channels in terms of audience. Primarily focused on entertainment, its diverse programme schedule covers Turkish TV series, celebrity late night shows, quiz and gaming shows, magazine programmes and films. Kanal D’s Executive Director, Lucian Romascanu, said: “The strong reputation of Eutelsat’s 16° East video neighbourhood in Romania motivated Kanal D to select EUTELSAT 16A. We particularly appreciated the smooth transition phase from the previous provider and the high technical performance offered by this satellite.”

Boasting a strong audience, B1 TV is a 24-hour news channel based in Bucharest. Its CCO, Felix Pintilie added: “As a top news TV station in Romania, B1 seeks to develop strong partnerships with leading providers. We decided to initiate this collaboration with Eutelsat at the 16° East neighbourhood in order to achieve the best coverage for our viewers in Romania and internationally.”

Trinitas TV is principally aimed at the orthodox community. Nicolae Dima, the channel’s General Manager, added: “Eutelsat’s high levels of professionalism and flexibility, combined with the significant community of Romanian TV channels already broadcasting from EUTELSAT 16A convinced us that we have made the right choice. We have also found in Eutelsat a supportive and understanding partner of our needs for broad distribution of our TV channel.”

The three channels have also joined the Freesat DTH platform launched in May 2013 that enables viewers in Romania equipped with the appropriate box to gain free access to the country’s most popular channels.