YahLive to Broadcast Tawazon Tv channel in High definition

 

28 August 2012

 

Yahlive, and Tawazon TV, announced a long-term partnership for Tawazon TV programmes to be broadcasted in high definition (HD) through Yahlive’s satellite service.

The channel, owned by Lootah Television & Advertising offers feature news, entertainment and specialty programmes that are suitable for viewers and can be enjoyed by Arab families. The new channel also showcases various programmes that highlight the value of knowledge, work and the rich cultural heritage of Arab nations, communities and their moral and social values, promoting the importance of balancing one’s roots, values and culture with a modern lifestyle. New programmes in HD include the cooking show “Zadkum Moukool,” “Health,” “To Know Each Other,” “Markets, A Doctor’s Visit” and “The Puzzle and Poem & Values.”

The signing of this agreement, which was witnessed by Mohamed Youssif, CEO of Yahlive and Abdulmunam Mohamed Lootah, CEO of Tawazon TV, now not only allows for Yahlive viewers across the Middle East and North Africa to access Tawazon TV programmes, which broadcasts at 52.5°E, but also allows for Tawazon TV viewers to watch their regular programmes in HD.

Commenting on the partnership, Mohamed Youssif, CEO of Yahlive, said: “Our new HD partnership with Tawazon TV is another example of Yahlive’s strategic vision to become the HD hotspot for the region as it offers TV viewers a greater bouquet of viewing options. The addition of Tawazon Arabic TV to our broadcast offerings means that Arab viewers across the region have the opportunity to experience their favorite Tawazon TV shows in HD quality.”

Abdulmunam Mohamed Lootah, CEO of Tawazon TV said: “We are delighted to launch Tawazon TV channel in HD, enriching our audience’s viewing experience. YahLive is the perfect partner in the region to help achieve our objectives in providing our content in the highest quality possible.”

Yahlive has benefited from the shared knowledge and experience of the global satellite operator SES. Using SES’s extensive knowledge of HD TV, YahLive has developed a high-quality, robust and secure HD TV standard for its services in the region. SES operates 44 Direct-to-Home (DTH) platforms across the globe, carrying more than 5,200 TV channels, of which more than 1,300 are in HD.

Yahlive is a partnership company with Yahsat, the United Arab Emirates-based satellite communications company, a wholly owned subsidiary of Mubadala Development Company, and the global satellite operator SES.