RRsat Broadcasting Additional 3D Programming for FashionTV H3D FashionTV Responds to Increased Demand for 3D TV Content
11 October 2011
RRsat Global Communications Network Ltd. will broadcast an increase in 3D programming for FashionTV H3D on AsiaSat 5, Eurobird 9a and Intelsat 805 satellites.
Due to its belief in the rapid penetration of 3D TV sets, FashionTV has decided to extend its FashionTV H3D broadcast of 3D fashion shows. As announced by RRsat and FashionTV in February 2011, viewers and operators of AsiaSat 5, Eurobird 9a and Intelsat 805 satellites have been able to experience FashionTV's 3D programming in the beta test mode four times a day for 10 minutes each. After ten months of testing, FashionTV has decided to extend this to a regular 30 minute 3D window four times per day beginning December 1, 2011.
According to FashionTV, viewers with 3D TV sets need only switch over to the 3D mode, while viewers without 3D mode may continue to see FashionTV shows as side-by-side pictures, appearing as if it were a graphic effect. The models in this mode appear slimmer, and are seen two times, side by side; the music and atmosphere of the show can be received in both the 3D and normal HD modes. For those viewers who wish to see the program as a full screen, may watch FashionTV in SD, if available from the same operator.
FashionTV expects to start that the promotion of the new 3D service will start on FTV SD, HD, and on the ftv.com website starting November 1, 2011.
Michel Adam, President and CEO of Fashion TV said, "FashionTV is a leader in fashion and technology broadcasting. Our increased 3D programming is one more step in offering our customers and viewers a new technology with limited cost increases. With the new FashionTV H3D, which has been tested now over the last 10 months, operators and viewers only need a 3D TV set and do not need new setup boxes nor software to experience FashionTV in 3D."
Mr. David Rivel, CEO and founder of RRsat has said: "We are very excited to be working closely with customers like FashionTV in the early adoption of playout and distribution of 3D programming. RRsat offers its customers a full range of advanced end-to-end solutions providing innovation while maintaining robust and reliable quality of service."
