SES ASTRA Wins First Italian Broadcaster for Direct-to-Home Services on 19.2 Degrees East

25 May 2011

SES ASTRA, has won a first broadcaster for Direct-to-Home services in Italy. Italian TV operator Promosat will use capacity on SES ASTRA’s 19.2 degrees East orbital position for the free-to-air transmission of its ABChannel to TV viewers in Italy.

ABChannel provides popular entertainment, including feature films, TV series and documentaries. The channel will help to significantly increase the attractiveness of SES ASTRA’s 19.2 degrees East orbital position, which to date reaches more than 2 million households in Italy.

Ferdinand Kayser, Chief Commercial Officer of SES, said: “We are very pleased to have signed this agreement with Promosat which will help us to further build our reach in Italy. The launch of ABChannel demonstrates the attractiveness of 19.2 degrees East for Italian broadcasters and will help to attract additional customers to our prime orbital position in Italy. We look forward to working with Promosat and hope to win additional customers soon.”