Eutelsat
And
Euro1080
Ink
Partnership
To
Enrich
Content
Of
The
3d
Channel
Broadcast
Across
Europe
By
The
Eurobird
9a
Satellite
6
May
2010
Eutelsat
Communications
and
Euro1080
announced
the
signature
of a
new
partnership
designed
to
further
enrich
the
content
of
Eutelsat's
3D
channel
which
is
broadcast
across
Europe
by
the
EUROBIRD™
9A
satellite.
In
this
exclusive
agreement,
Euro1080
together
with
its
TV
production
company
Alfacam,
a
pioneer
in
HD
production
and
broadcasting,
will
bring
to
the
3D
channel
their
extensive
experience
of
production
and
recording
in
3D
of
sports
events
and
concerts,
as
well
as
their
technical
resources.
They
will
also
bring
a
unique
directory
of
over
100
hours
of
3D
content
including
football,
tennis,
boxing,
cricket,
documentaries
and
concerts.
Alfacam
initiated
its
3D
strategy
in
2007,
and
since
the
end
of
2009
has
deployed
a
new
outside
broadcast
mobile
facility
(OB43)
for
live
high-end
3D
recordings
of
sports
events.
The
company's
pace
of
3D
productions
is
accelerating,
with
over
20
hours
of
new
content
produced
over
the
past
two
weeks,
including
the
Emir
Cup
football
championship
in
Doha
(Qatar).
Since
March
2009,
Eutelsat
has
been
operating
Europe's
first
3D
demonstration
channel
via
EUROBIRD™
9A
at
9°
East,
a
video
neighbourhood
rooted
as a
platform
of
choice
for
innovative
broadcasting
services
including
HDTV
and
now
3DTV.
Eutelsat's
objective,
in
collaboration
with
its
technical
partner
OpenSky,
is
to
showcase
the
effectiveness
of
satellite
solutions
for
the
delivery
of
3D
television,
and
to
provide
players
across
the
3D
video
sector
with
a
widescale
platform
for
testing
and
promoting
a
variety
of
3D
formats
and
solutions.
Commenting
on
the
agreement,
Eutelsat
Commercial
Director,
Olivier
Milliès-Lacroix,
said:
"Eutelsat's
3D
channel
aims
to
offer
attractive
and
renewed
content,
as
well
as
turnkey
solutions
for
operators
and
broadcasters
seeking
to
produce
major
events
in
3D,
including
live
broadcasts.
Our
new
agreement
with
Alfacam
takes
our
3D
capability
to a
new
level."
Alfacam
CEO
Gabriel
Fehervari
added:
"Alfacam
was
the
first,
in
1992,
to
work
in
digital
16:9
and
in
2000
we
started
to
record
events
in
digital
HDTV.
Whereas
producing
in
HDTV
was
not
that
different
from
Standard
Definition,
there
are
huge
differences
between
2D
and
3D
production:
the
rhythm,
the
camera
positions,
the
camera
movements.
In
fact
the
complete
technology
and
production
are
different.
Generally
we
use
fewer
cameras
and
we
try
to
avoid
longer
shots
as
viewers
need
to
adapt
their
eyes
to
depth
levels
each
time
we
cut
to
another
image.
Technically,
3D
requires
double
camera
sets,
a
lot
more
technical
periphery
and
also
different
monitoring
tools,
both
for
directors
and
engineers.
The
results
of
this
new
effort
are,
however,
amazing
and
we
are
delighted
to
pursue
this
new
adventure
with
Eutelsat."
