HDTV
Channels
Broadcasting
Through
Eutelsat’s
Eurobird™
9a
Satellite
Boosted
By
Sundance
Channel
HD
And
Mezzo
Live
HD
14
April
2010
The
diverse
range
of
HD
channels
broadcast
by
the
EUROBIRD™
9A
satellite
operated
by
Eutelsat
Communications
took
a
new
leap
forward
this
week
with
the
arrival
of
Sundance
Channel
HD
and
Mezzo
Live
HD.
Additional
HD
channels
are
gearing
up
to
join
the
EUROBIRD™
9A
video
neighbourhood
in
the
coming
months,
including
Trace
Sport
HD,
whose
launch
was
announced
by
Trace
at
this
week’s
MIP
TV
in
Cannes.
The
launch
of
Sundance
Channel
HD
on
EUROBIRD™
9A
is a
satellite
first
in
Europe.
Owned
by
Rainbow
Media
and
targeting
an
audience
from
18
to
49,
the
channel
will
leverage
the
satellite’s
exceptional
coverage
to
reach
out
to
cable
operators
in
Central
Europe,
starting
with
UPC
in
Poland.
“The
launch
on
EUROBIRD™
9A
represents
a
significant
move
forward
in
our
international
expansion
strategy
for
Sundance
Channel,”
said
Harold
Gronenthal,
SVP
and
General
Manager,
Rainbow
Media
Global.
The
playout
and
uplink
of
the
channel
is
managed
by
Telefonica
from
Madrid.
Co-owned
by
Lagardère
Active
and
France
Télévisions,
Mezzo
Live
HD,
the
new
HD
channel
dedicated
to
classical
and
jazz
music,
and
a
sister
channel
to
Mezzo
SD,
was
launched
on
EUROBIRD™
9A
on
April
1.
Broadcasting
round
the
clock
in
Full
Native
HD,
Mezzo
Live
HD’s
content
includes
operas,
classical
concerts,
ballets
and
jazz
concerts,
with
270
hours
of
new
programming
and
at
least
ten
live
events
in
the
first
year.
The
programming
of
Mezzo
Live
HD
is
separate
and
complementary
to
Mezzo
SD.
Emmanuel
Génin,
Distribution
and
Sales
Director
France
and
International
for
Lagardère
Active's
Television
Activities,
said
of
the
launch
of
the
new
format:
“Mezzo
Live
HD
is
the
only
Full
Native
HD
channel
to
propose
live
transmissions.
We
are
proud
to
bring
this
major
technological
innovation
to
classical
music
and
jazz
lovers.
Mezzo
Live
HD
aspires
to
become
the
cultural
HD
channel
of
reference
in
Europe.
These
are
strong
arguments
for
our
clients,
cable,
satellite
and
IPTV
operators.”
The
channel
is
already
available
on
Numericable
in
France
and
on
UPC
in
Poland.
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