June 10, 2013

International Datacasting will show the second generation of its popular STAR Pro Audio(TM) Solution for the first time in Asia at CommunicAsia2013 in Singapore.

This second generation of the STAR Pro Audio Solution opens up new revenue generating opportunities for radio networks by providing localized ad insertion. The new platform also enables time-shifting functionality, allowing broadcasters to play the right content at the desired time. Broadcasters can now seamlessly adjust for time zones and rapidly adapt to conflicting live programming schedules.

In addition to increasing ad revenues and improving flexibility, the STAR Pro Audio Solution significantly lowers per-channel costs through shared hub support. Additionally, it uses up to 70% less bandwidth compared to competitive solutions.

"With this next generation of the STAR Pro Audio Solution, radio broadcasters can look forward to two very important things-boosting revenue and lowering their operating expenditures," said Doug Lowther, President and CEO, International Datacasting. "The platform increases advertising revenues because it enables highly localized ad insertion. The ability to sell more targeted ads-by location, demographic, time zone, or language-means more revenue opportunities across the entire network."