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World Satellite Leaders Converge
on Singapore for BroadcastAsia / CommunicAsia 2013 |
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Encompass Digital Media Asia Selects AsiaSat to
Distribute Edge Sport HD
Hong Kong,
18 June 2013
Asia Satellite Telecommunications Co. Ltd.
(AsiaSat) today announced that Encompass Digital
Media Asia, one of the world’s top digital media
services providers and a leader in global
satellite and terrestrial connectivity has
selected AsiaSat’s DVB-S2 MCPC platform,
operated from its Tai Po Earth Station in Hong
Kong, to distribute Edge Sport HD, a 24-hour
action sports channel, on AsiaSat 5.
Encompass Digital Media has worked with Edge
Sport HD since its launch in Asia in 2012
managing playout and content distribution across
the Asia-Pacific. Edge Sport was the first
24-hour premium action sports HD channel
tailored for the Asian market by IMG Media, part
of IMG Worldwide, in 2012. The channel offers
action sports content such as surfing,
snowboarding, BMX, mountain biking,
skateboarding, supercross, skiing, base jumping,
freestyle motocross and wakeboarding.
“As the leading playout and distribution player
in the region, we are pleased to partner with
AsiaSat for the first time. We believe that
partnering with AsiaSat offers customers the
choice they need in this fast growing market,”
said Deepakjit Singh, Managing Director,
Encompass Digital Media (Asia) Pte Ltd.
“Leveraging AsiaSat’s reach offers our customers
like Edge Sport HD an effective content delivery
platform that allows the channel to expand and
monetize its content more rapidly in Asia.”
In addition to transponder capacity, AsiaSat
will provide uplinking and transmission
services, allowing Edge Sport HD to enjoy cost
effective delivery to all major terrestrial TV
networks and pay TV platforms across Asia,
Middle East and Australasia.
“We are very pleased to welcome Edge Sport HD
onboard AsiaSat 5 which carries a full range of
sports content for the Asia Pacific. We see an
increasing demand for niche sports content and
AsiaSat 5’s excellent access to Asian TV
networks will help Edge Sport HD expand its
viewership in the region. Additionally, we look
forward to continuing to build a close
collaborative relationship with Encompass to
bring quality services to broadcasters,” said
William Wade, President and Chief Executive
Officer of AsiaSat.
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