June 12, 2013
International Datacasting (TSX:IDC) will
introduce the latest generation of its LASER
Targeted Ad Insertion Platform to the Asian
market at CommunicAsia2013 in Singapore,
running from June 18-21.
IDC's LASER Targeted Ad Insertion Platform,
Digital Tattoo(TM) DTH Over IP Gateway, and
SuperFlex(R) Pro Cinema Cache Servers and
Event Players are among the highlights of
the company's CommunicAsia booth. These
products give Asian broadcasters and service
providers new ways to increase revenue
streams while reducing operating costs.
The LASER platform provides targeted local
ad insertion and DVB-S/S2 satellite video
reception in a single edge device. Globally,
broadcasters and service providers lose
millions of dollars in ad revenues every
year because of licensing, regulatory and
copyright issues specific to certain regions
throughout the world. With the LASER
platform, operators can provide regionalized
ad insertion and blackout management for
satellite delivered content - from one
cost-effective platform. The solution's
blackout capabilities ensure the broadcaster
can safely sell and distribute any
network-wide ad, even if it is not permitted
or suitable for the entire distribution
footprint.
"Our LASER platform provides a video
distribution receiver, an ad splicer, and an
ad server all in one affordable device,"
said Doug Lowther, president and CEO at IDC.
"And with it, television networks and
content redistributors can offer a more
powerful advertising solution. It affords
greater flexibility to advertisers by
offering both dynamic ad targeting and
flexible ad footprints. We believe this next
generation product will enable many Asian
broadcasters to increase their advertising
revenues."
IDC's Digital Tattoo(TM) DTH Over IP Gateway
enables direct-to-home (DTH) satellite
operators to expand the addressable market
for their existing services by gaining
access to residential customers living in
multi-dwelling units (MDUs). Digital Tattoo
helps overcome the distribution challenges
currently faced by DTH operators looking to
provide services to potential subscribers
within MDUs including apartment buildings,
gated communities, college campuses, and
healthcare facilities.
IDC's Digital Tattoo DTH Over IP Gateway
uses IP networking to distribute DTH content
to MDU subscribers over a standard Ethernet
network. IDC's approach is easier and more
cost-effective to implement because it
allows the Ethernet infrastructure to be
reused. This enables MDU owners to offer
residents additional services, such as
Internet connectivity, voice over IP, and
surveillance camera monitoring.
IDC's popular digital cinema products will
also be highlighted at CommunicAsia
including the SuperFlex Pro Cinema Cache
Servers and Event Players. Over 70 percent
of satellite-connected digital cinemas
throughout the world use IDC's Digital
Cinema Solutions.
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