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World Satellite Leaders Converge
on Singapore for BroadcastAsia / CommunicAsia 2013 |
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Life Inspired Extends HD
Service on Measat
10 June 2013
MEASAT Satellite Systems Sdn.
Bhd. announced an agreement with Encompass Digital Media
(“Encompass”) for a six year extension of LI TV
INTERNATIONAL LIMITED (“Li TV”) distribution from
MEASAT’s 91.5°E orbital hotslot. Playout of Li TV HD is
provided by Encompass through their state-of-the-art
broadcast facility in Singapore.
Distributed via MEASAT-3a since 2009, Li TV HD features
a vibrant stable of high quality, first-run
entertainment across five key programming pillars of
Food, Home, Wellness, Travel and Style.
“Just as Li TV looks to bring inspired solutions to
Asian’s aspiring consumers, at Encompass, we’re
committed to helping Asia’s broadcasters offer the best
and most comprehensive playout experience across this
fast growing region. Our partnership with MEASAT is
testament to Encompass’ commitment to bringing the best
content and quality to viewers here,” said Deepakjit
Singh, Managing Director, Asia, Encompass Digital Media.
“Having a strong, sound technical backbone is one of the
key success factors for Li TV. Encompass and MEASAT have
really stepped up to the plate in terms of providing
effective solutions for us to stay lean and effective.
We're very happy to be continuing this partnership as
our channel expands across the Asia-Pacific region.”
adds Anne Chan, General Manager, Li TV.
“We are delighted to continue supporting Li TV’s video
distribution across the Asia Pacific region through
Encompass,” said Jarod Lopez, Vice President, Broadcast
Sales, MEASAT. “This service extension with MEASAT shows
the confidence Li TV has in MEASAT and the strength of
our 91.5°E HD video neighbourhood.”
MEASAT’s 91.5°E video neighborhood currently leads HD
distribution across Asia with 39 channels, and will be
adding new MCPC platforms at 91.5°E to support the
growth of MEASAT’s HD channel distribution. |
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