ERICSSON Drives Multiscreen TV Experience at CommunicAsia

Ericsson will demonstrate how its ‘End to Endless’ (E2E) television solutions are driving the delivery of more content to more consumers across multiple networks at CommunicAsia 2011, Singapore, June 21- 24 2011. Ericsson will show how its E2E solutions are helping service providers in Asia turn complexity into profitability and enabling them to differentiate their TV services to deliver the ultimate user experience in an interactive multiscreen world.

“We are witnessing rapid infrastructure changes in the Asia Pacific market as consumer desire throughout the region shapes today’s television into an ‘anytime, anywhere’ experience. New devices and consumer behavior is driving up video traffic and putting increased bandwidth pressures on networks,” said Staffan Pehrson, Vice President and Head of Solution Area TV, Ericsson.

“Digital penetration in the APAC region is set to rise dramatically over the next five years, which presents a number of challenges to operators; not only in the acquisition and processing of high quality content but also in the management and efficient delivery of large volumes of video, media and audio across multiple platforms to multiple devices. Ericsson’s expertise in delivering next generation TV solutions to customers in the Asia Pacific market is invaluable as we enable them to bring the desired Individual TV Experience to consumers.”

Visitors to Ericsson’s booth can gain greater insight into how the company is addressing the latest trends in TV technology through market leading solutions including:

          -          Acquiring and managing content: Ericsson will be demonstrating a range of solutions for end-to-end content acquisition and management for a number of applications including Xport® Time-Shifted Television (TSTV) and WatchPoint® Content Management System (CMS).

Two major new encoding solutions will be on show. Ericsson’s Voyager II, the first Digital Satellite News Gathering (DSNG) product to unleash the power of MPEG-4 AVC 4:2:2 encoding with 10-bit precision at up to 1080p50/60 resolutions, and Ericsson’s Multi-format Contribution Encoder (CE), the most flexible and future proof platform of its kind.

Additional demonstrations include Ericsson’s award winning solution for the delivery of full-resolution 3D content and the RX8200 Advanced Modular Receiver, the world’s first integrated receiver decoder (IRD) providing broadcast quality HD to SD down-conversion to reduce distribution costs for operators.

          -          Efficient Delivery Networks: Ericsson has a range of market leading contribution, distribution and direct-to-home video processing solutions for HD and SD including the Ericsson Multi-Platform Stream Processor, the world’s highest density per rack unit (RU) transcoder, and the latest variants of Ericsson’s Video Processor Chassis and its key modules for ultimate encoding and transcoding that lead the HD and SD compression markets. Managing the headend is the latest nCompass V7 control solution, featuring a new user interface and features.

The Ericsson booth will demonstrate the Ericsson Media Delivery Management System, a highly scalable, fault-tolerant, service management and delivery solution of on-demand content to all devices, and the Ericsson MDN (Media Delivery Network) – a complete solution for service providers that provide broadband IP services, enabling the monetization of the over-the-top (OTT) challenge they face both in operational costs and devaluation of their TV services.

          -          Enabling the Consumer Experience: Ericsson’s unique insight into what consumers desire from its ConsumerLab research are translated into innovative and unified user experience for Multiscreen content on any device.

Ericsson will show how its Hybrid delivery support enables operators to create this unified experience whilst leveraging different delivery networks

Ericsson will demonstrate its thought leadership in consumer experiences with the award winning IPTV remote, a companion screen in the home to search, browse, consume and control content and experiences as part of the Connected Home, and enable social interaction with others.