Globalstar Signs Agreement With
Ceres Tag, The World’s Only Direct To Satellite
Livestock Smart Ear Tag
January 13, 2021
Globalstar, Inc. has signed a
commercial agreement with Ceres Tag, to supply satellite
services to the livestock industry through the world’s
first and only smart ear tag for traceability
provenance, biosecurity, health, animal welfare,
production improvement and theft reduction.
This agreement follows Ceres Tag’s
recent success in winning the SVG Ventures THRIVE
Challenge and their ear tag being named as the #1 Big
Breakthrough Technology for Ag Change in the Next Decade
by the AgJournal of Weekend Australian.
The Ceres Tag platform uses the
unique capabilities of Globalstar to produce a small and
light weight (just over one ounce) smart ear tag that
attaches to the animal and automatically sends the data
to the cloud via the Globalstar Satellite Network.
The Ceres Tag requires no
infrastructure, no maintenance and has a battery capable
of lasting the lifetime of an animal making it the
lowest cost, scalable, plug and play option for ranchers
to produce better performing animals at a greater
profit.
David Smith, CEO of Ceres Tag,
commented, “With over 1 billion cattle in the world and
a similar number of sheep and goats, we now have a
low-cost limitless way to monitor our animals. There has
never been a more important time to know where your food
has come from than during this pandemic.”
The unique relationship with
Globalstar enables Ceres Tag to supply an automated
daily recording of animals including world exclusive
capabilities on pasture feed intake, which is primary to
determining feed efficiency, genetic selection and
managing of greenhouse gas. Traceability, biosecurity,
performance, health and welfare have never been under
more scrutiny than they are now.
David Kagan, CEO of Globalstar
Inc., commented, “We saw an immediate match between
Globalstar and Ceres Tag to deliver this unique
monitoring capability to over 80% of the world’s
livestock that are located in remote locations where
there is no infrastructure and where you may only see
the animals once or twice a year.”
Smith also commented, “Ceres Tag is
quickly becoming one of the world’s most comprehensive
animal monitoring companies with a wildlife and pet
platform, also well developed in the pipeline and due
for launch in 2022.”
Kagan added, “With this
partnership, Globalstar will be one of the world’s
largest providers of LEO satellite enabled IoT
solutions. This partnership builds on a strategy of
unlocking the full scalability of devices across several
sectors. Animal monitoring is one of these areas in
which we see significant growth opportunity.”
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