India’s Direct-to-Mobile
(D2M) Phones - Free Stream Technologies, Lava
International and HMD Partner Ahead of Field Trials
On the occasion of World
Audio Visual & Entertainment Summit (WAVES) 2025,
FreeStream Technologies (incubated at Indian Institute
of Technology (IIT), Kanpur), Lava International and HMD
announce launch plans under way to meet mass consumer
demand for Direct-to-Mobile (D2M) phones ahead of
large-scale field trials in India.
In line with Prime Minister
Narendra Modi’s clarion call for Viksit Bharat,
(economic transformation of India) Direct-to-Mobile is a
broadcasting technology that uses terrestrial TV
broadcast airwaves to deliver live TV, video, audio &
text messages (multimedia content) of public and
national importance (such as entertainment, sports,
educational programming and emergency alerts) directly
to phones without the need for Wi-Fi or internet
service.
Giving a boost to the ‘Make in
India’ and ‘Design in India’ efforts, low cost
featurephones, smartphones and tablets are powered by
Tejas Networks (Saankhya Labs) SL-3000 D2M chipsets, as
previously announced. In addition, Tejas Networks has
developed a suite of infrastructure hardware and
software products for D2M deployment in collaboration
with Sinclair, Inc. This technology has been under test
in live networks by Prasar Bharati in partnership with
IIT Kanpur and Tejas Networks over the past several
years.
Sumeet Nindrajog, Director of Free
Stream Technologies, said, “We are pleased that Lava and
HMD are doing the groundwork to rapidly create a viable
device ecosystem for a nationwide deployment road map.
Their willingness to supply in scale is the best vote of
confidence for the future success of D2M.”
Sanjeev Agarwal, Executive
Director, Lava International, said, “Our D2M
featurephone design incorporates the modem and the apps
in a clever way to maintain low cost, which is a
hallmark of our devices.”
Ravi Kunwar, CEO & VP India & APAC,
HMD India, said, “HMD has always been committed to
staying ahead of the innovation curve and delivering the
best consumer experience. With this philosophy at the
core of our mission, we're excited to be a part of the
D2M journey. This groundbreaking, first-of-its-kind
platform worldwide enables our consumers to access a
vast array of multimedia content.”
Parag Naik, co-founder of erstwhile
Saankhya Labs and Executive Vice President, Tejas
Networks, said, “The phones are powered by Saankhya’s
award winning SL-3000 chipset, which is the foundational
D2M enabler. We have also developed the Core Network
platform that will enable delivery of targeted ads, CDN
offload, educational content, emergency alerts and other
apps that will empower the consumers furthering PM
Modi’s vision of a digitally empowered India.”
Chris Ripley, President and CEO,
Sinclair, Inc., said, “Large scale adoption of ATSC 3.0
in affordable mobile devices vindicates Sinclair’s
forethought in leading US and global deployment of this
broadcast standard as ‘mobile first’ and in investing in
Made by India technology. To meet future 6G goals, we
are spearheading the next release of the standard –
‘Broadcast to Everything’ (B2X) which will unleash next
generation broadcast apps for numerous verticals.”
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