Malaysia Airlines
Selects Viasat to Enhance In-Flight Experience On Board
Its New Boeing 737-8 Fleet
Aug. 17, 2023
Viasat Inc. announced Malaysia
Airlines -- the national carrier of Malaysia -- has
selected the company to outfit the airline's new Boeing
737-8 fleet with its leading wireless In-Flight
Entertainment (IFE) system. In the pipeline as part of
its connectivity strategy, Malaysia Airlines will also
introduce high-quality internet connectivity on its
737-8 aircraft. The agreement encompasses factory
installation of Viasat's equipment on its aircraft, the
first of which is expected to be delivered to Malaysia
Airlines later this month.
Through this partnership, Malaysia
Airlines' customers will enjoy an enhanced and curated
in-flight experience through the airline's wireless IFE
system, MHstudio, which provides them access to over 500
on-demand entertainment options and personalized
shopping experiences at their convenience.
Ahmad Luqman Mohd Azmi, Chief
Executive Officer of Airlines from Malaysia Aviation
Group (MAG), said, "We are committed to continuously
seeking ways to elevate our customer experience,
providing personalized offerings and delivering
exceptional onboard experiences with Malaysian
hospitality. By empowering passengers with the
flexibility to enjoy on-demand entertainment through the
new In-Flight Entertainment (IFE) system throughout
their journey, this initiative represents just one facet
of our ongoing commitment to innovation and continuous
improvement."
"We greatly admire Malaysia
Airlines' award-winning customer experience approach and
have enjoyed working closely with the team to create a
tailored connectivity solution for its new Boeing 737-8
aircraft and anticipated routes," said Don Buchman, VP
and GM, Commercial Aviation at Viasat. "The initial
deliveries of these new aircraft equipped with the
Viasat system is an exciting milestone for our
partnership with Malaysia Airlines, and, more broadly,
for in-flight connectivity in the Asia Pacific region."
Once introduced, high-speed
internet connectivity on Malaysia Airlines' 737-8
aircraft will allow customers to stay connected
throughout their journey. With anticipated flight routes
across Malaysia and Southeast Asia for the new fleet,
Malaysia Airlines will leverage Viasat's Ka-band
satellite network in the region, including, once
launched and in service, ViaSat-3 APAC.
|