BIG CBS Launches BIG CBS Prime on AsiaSat 3S

 

9 December 2010

 

The First of its Three English Entertainment Channels across Asia Pacific

Hong Kong, 9 December 2010 – BIG CBS Networks Pvt. Ltd. has launched BIG CBS Prime, the first of its three new English entertainment channels on AsiaSat 3S, Asia’s premium broadcast satellite operated by Asia Satellite Telecommunications Co. Ltd. (AsiaSat).

 

BIG CBS Prime is a premium general entertainment channel that will soon be followed by two channels BIG CBS Spark, an international youth entertainment channel and BIG CBS Love, India’s first ever women’s entertainment channel, planned for launch in the next few months. These channels are broadcast in English programming hit series from the #1 US broadcaster, CBS, and drawing content from the rich library of CBS Studios International. BIG CBS Networks’ target audience is the rapidly growing young, upwardly mobile segment of the Indian population.

 

"We are excited to be leading the English television entertainment in India with the launch of BIG CBS Prime on AsiaSat 3S. AsiaSat 3S is a superior distribution platform for the Indian media market. It will offer us unprecedented access to all targeted cable networks and pay platforms in India, and across South Asia, that enables us to achieve a rapidly growing viewership in the region," said Ashutosh, COO of Reliance BIG Broadcasting Private Limited.

 

"We are pleased to continue to attract a growing array of high-profile broadcasters using our satellites to distribute programming to multiple markets across Asia. AsiaSat is proud to host this high quality and comprehensive programme neighbourhood comprised of more than 80 premium TV channels catering to the South Asian market. With the addition of BIG CBS, AsiaSat 3S is without a doubt the leading satellite platform for South Asia," said William Wade, Chief Executive Officer of AsiaSat.