April 8, 2010

RRsat has signed a new agreement to distribute the iConcerts HD channel on the Measat-3A satellite to Asia. This is an additional testimony of satisfaction with RRsat services since, to date, RRsat has been providing distribution services for iConcerts to Europe via the EuroBird 9 satellite as well contribution via fiber to Dish Network in the USA for distribution of the channel over EchoStar Taiwan.

iConcerts, owned by Swiss-based Transmedia Communications, is the global digital entertainment channel dedicated to live music, with a library of over 1000 live music concerts, TV shows and documentaries. Featuring performances by some of the most popular international artists, from Coldplay to Santana and Amy Winehouse, iConcerts HD has already established itself as the first HD TV concert channel in Europe. The accompanying VOD platform, available via telco and cable on-demand services, features extensive library of live music performances, from best-selling contemporary stars to legendary performers like Jimi Hendrix and Bob Marley.

"iConcerts provides exciting live content to a global audience," commented David Rivel, founder and CEO of RRsat Global Communications Network. "This agreement represents another channel that elected to outsource its high definition distribution through RRsat. HD represents an area of significant potential growth for RRsat with interest from existing customers that want to add HD channels, as well as new customers that distributed in-house until now, but elect to outsource HD due to the additional complexities. Our facilities are state-of-the-art, supporting all the latest formats and technologies under the HD banner. We believe that the HD trend is growing strongly and will become mainstream. We view this as a strong growth engine for RRsat in the coming quarters and years."

"We saw tremendous demand for iConcerts HD in Asia this year and RRsat proved to be the best partner to deploy the channel rapidly in the Region," said Etienne Mirlesse, Chairman of Transmedia Communications. "Thanks to the RRsat agreement, iConcerts will now be able to respond to the growing demand of Asian operators for premium HD programming. We now can focus on deploying our cross-platform offering across a number of Asian territories, while maintaining the exceptional quality of image and musical talent that our customers expect from us."