‘Ayur Living India’ Debuts on AsiaSat 5 across the Asia Pacific

20 April 2010

"Ayur Living India‟, a new infotainment channel from India, has commenced free to air distribution on AsiaSat 5.

Right from its debut, „Ayur Living India‟ offers 24-hour programming focusing on the themes of Education, Women Empowerment, Social Concerns, Sports and News, targeting the young generation, women and upper middle class segments in India.

All programming on „Ayur Living India‟ is produced in-house and is broadcast in Hindi and English languages. Through its own teleport in New Delhi, „Ayur Living India‟ delivers its programming via AsiaSat 5, enabling it to reach all major cable headends in India and the numerous terrestrial networks and pay TV networks across the Asia Pacific.

„Ayur Living India‟ is operated under Vintage Studio Pvt. Ltd., the broadcast arm of Ayur Group, which is the largest herbal cosmetic company in India.

Pushpinder Singh, COO of Vintage Studio Pvt. Ltd. said, "We are excited to have successfully expanded into the broadcast business with the launch of our new television channel „Ayur Living India‟ on AsiaSat 5. We are confident that with AsiaSat 5‟s superb coverage and excellent connectivity, we are able to reach a massive audience within our country and beyond."

„Ayur Living India‟ is now available free to air on AsiaSat 5 in C-band with the following reception parameters:

Transponder : C5H

Frequency : 3816 MHz

Polarisation : Horizontal

Modulation : QPSK

Symbol Rate : 2.89 Msym/sec

FEC : 3/4