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AsiaSat expands news offerings
with launch of Channel NewsAsia HD on AsiaSat 7
1 March 2018
AsiaSat announced that award winning Asian news channel,
Channel NewsAsia, has upgraded the quality of its regional
broadcast distribution from standard definition (SD) to a
full 24-hour High Definition (HD) channel, delivered via
AsiaSat 7.
Over the past two decades, Channel NewsAsia – which is owned
and operated by Mediacorp – has become a household name in
the region for its breaking news, current affairs programmes
and documentaries told through a uniquely Asian perspective.
The channel which started in Singapore in 1999, first aired
across the region in SD on AsiaSat in 2003, and by end March
2018, this SD service will be completely replaced by the HD
channel.
Distributed exclusively free to air on AsiaSat 7 in C-band,
Channel NewsAsia is currently viewed in more than 28
territories across the Asia Pacific via its extensive
network of terrestrial and pay TV affiliates, and partner
hotels. Having joined AsiaSat’s expanding list of HD news
channels, Channel NewsAsia is in the best position to reach
a wider international audience with its enhanced
broadcast-quality content thanks to AsiaSat 7’s
comprehensive footprint.
“AsiaSat is delighted to again champion the transition of SD
content to the higher quality HD to meet the growing demand
for premium HD content from TV platforms and home viewers,”
said Barrie Woolston, Chief Commercial Officer of AsiaSat.
“We are proud that AsiaSat 7’s value as a leading satellite
platform for distributing premium news content is fully
recognised by our client and their viewers. We look forward
to contributing to Channel NewsAsia’s continued success in
Asia as our 15-year strong relationship continues to grow.”
“The decision by Channel NewsAsia to upgrade its broadcast
to full HD is part of our continuous commitment to meet the
evolving expectations of our audiences and advertisers. We
are pleased to strengthen our partnership with AsiaSat to
deliver premium content to homes and hotels across Asia,”
said Walter Fernandez, Editor-in-Chief, Mediacorp
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