Singapore’s myKrisWorld Sets a New Standard in Personalization for Airline Passengers

 

November 2, 2017

Panasonic Avionics Corporation (Panasonic), a world leader in Inflight Entertainment and Connectivity (IFEC), and Singapore Airlines, introduced a series of eight new innovations in personalization with the launch of myKrisWorld – the airline’s newest inflight entertainment offering. 

Hideo Nakano, Chief Executive Officer for Panasonic Avionics Corp., said, “Panasonic Avionics and Singapore Airlines have always been at the forefront of IFEC innovation.  Whether it's the shift to in-seat audio/video to video on demand, or the introduction of high-speed connectivity services to passengers, both companies have embraced technologies and services that have defined premium air travel. Today, we are proud to partner with Singapore Airlines to introduce the latest tectonic shift in our industry -- personalization.” 

Nakano continued, “Last year, we helped Singapore Airlines introduce their award-winning companion app. Today, we’re taking that personalized experience to even greater heights with a series of innovative features that include passenger log-in at their seat; playlist, bookmark, language preference storage and wallpaper customization between flights; customized and personalized entertainment spotlights; popular, trending and recommended content; and exclusive content based on frequent flier tier.” 

myKrisWorld embraces Panasonic’s vision for IFEC, which centers around the concept of “the Internet of Me,” taking all of the things that people care about and bringing them together to deliver personalized and contextualized experiences.  Each of these features is made possible by Panasonic’s ability to deliver actionable analytics, where data is used to improve the quality of the passenger experience. 

With myKrisWorld, the experience starts before passengers board their flight. Passengers can use Singapore Airlines’ app or website to preview content and set up their customized playlist. Once onboard, they can either synchronise their mobile device or log in at their seat to access their pre-selected content. 

Crowd-sourced data will offer up alternative titles that are popular. It can ask passengers if they want to finish the movie that they started on the previous flights. It can also make recommendations based on a passenger’s individual habits and what content is trending inflight at that moment in time.  

Nakano concluded, “What is truly exciting is that we were able to leverage Singapore Airlines’ previous investment in our eX3 system and introduce this new suite of personalized experiences.  

“By embracing the culture of mobile, we can increase the rate of evolution in the passenger experience, transforming what was once a passive entertainment system into another digital channel that airlines can leverage to better serve their customers.”