AsiaSat and Digital Magic join hands to create original UHD content for ‘4K-SAT’

29 July 2016

Asia’s premier satellite operator Asia Satellite Telecommunications Co. Ltd. (AsiaSat) is collaborating with Digital Magic, an industry-leading provider of advanced imaging solutions to co-produce UltraHD (UHD) content for AsiaSat’s UHD channel ‘4K-SAT’, on AsiaSat 4 at 122°E.

The co-production includes a knowledge-based UHD mini-series on satellite communications to provide an easy-to-understand introduction to topics such as how a satellite works, how it serves people and how it is used in broadcasting high quality content.

“Compelling content is the key to drive UHD viewership. Creating original content is the first step of our collaboration with Digital Magic. Digital Magic is an industry renowned content producer in UHD and VR. We look forward to developing more together for our audience in Asia,” said Sabrina Cubbon, Vice President, Marketing and Global Accounts of AsiaSat.

“We are delighted to partner with AsiaSat, Asia’s UHD satellite broadcasting pioneer to create original, insightful content to educate and inform our viewers in the region. Initial content viewing among youth has suggested that this is a meaningful attempt to broaden public interest and knowledge in space and communications,” said Percy Fung, Production Director of Digital Magic.

AsiaSat’s ‘4K-SAT’ channel is currently broadcasting a variety of full UHD content. Major TV operators in the Asia-Pacific have access to it via AsiaSat 4.