Trace Urban Expands Distribution on ABS-2

26 April 2016

ABS and TRACE announce an agreement to broadcast TRACE Urban via ABS-2, Global C-band beam across the Asia Pacific region – The channel will debut on 1st May 2016.

TRACE Urban is the #1 international urban music channel, giving a unique insight into urban culture and featuring the most popular urban music genres: R&B, hip-hop, dance, and rhythmic pop. TRACE Urban is available in 130 countries to 60 million subscribers, and covers all aspects of urban and youth culture.

TRACE Urban is 90% music videos and 10% magazine and documentary programming. There are no reality shows or drama, no fiction, and the channel features exclusive interviews with urban celebrities and original features about urban culture, including music, fashion, dance, sport, lifestyle, movies etc.

The target audience for TRACE Urban is hip-hop and R&B fans in the 15-34 demographic, and the channel has higher ratings than MTV in 60 countries with 7 feeds worldwide, including a dedicated feed for Asia.

Regular artistes include Trey Songz, Big Sean, Beyoncé, Fifth Harmony, Rihanna, Drake, Twenty One Pilots, Flo Rida, Jason Derulo, Gwen Stefani and many more.

“ABS is excited to partner with TRACE to add TRACE Urban to its growing ABS-2 75E neighbourhood,” said Tom Choi of ABS. “The addition of the channel adds to our strong line-up of international broadcasters taking advantages of our wide market coverage and to solidify their distribution in the important Asia-Pacific markets, by meeting the rapidly growing demand of the operators in the region."

James Ross, Managing Director for TRACE Asia-Pacific added “We are looking forward to bringing TRACE Urban to join the growing bouquet of channels carried by ABS-2, and to working closely with operators around the region to deliver TRACE Urban to their subscribers.”