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Telstra unveils new
video delivery platform
Telstra has taken the
next step in building
its video services
arsenal, launching a
professional video
delivery platform that
allows broadcasters and
content creators to
schedule, manage and
distribute video
worldwide in real time.
The Global Media Switch
is billed as a
resilient, IP-based
delivery network,
“offering codec-level
connectivity directly
from the originating
content source to the
broadcast destination.”
Telstra noted that the
video delivery platform
could also be combined
with its satellite media
services, which it said
offered access to more
than 20 communications
satellites.
“With new models of
on-demand consumption
and audience
fragmentation, media
companies have had to
make some substantial
changes to the way they
acquire, distribute and
manage media assets,”
said Telstra Global
enterprise and services
director of marketing,
products and pricing Jim
Clarke. “Staying
profitable requires
fresh thinking and
adaptive approaches to
technology.”
Clarke said that with
the Global Media Switch
web portal, video
contributors could take
direct control of
service booking,
scheduling and delivery
to broadcasters and
advertise content to
other me-dia providers
to maximise revenues.
“Whether customers are
broadcasting 24 hours a
day or delivering
content for a live
special event, [the
platform] helps [them]
overcome the risk of
unreliable transfers,
buffering interference
and low video quality.”
He
noted that the launch
followed Telstra’s
acquisition last August
of Ooyala, a provider of
premium video
publishing, analytics
and monetisation
services. “Both
initiatives expand on
[our] growing media
services portfolio and
[reflect] our commitment
to investing in purpose-
built solutions for the
media industry,” added
Clarke.
While Telstra has been
consistently ploughing
funds into developing
its networks, its media
arm has also been
working to ensure it can
keep up on the content
side, with a roadmap of
investments and
partnerships unveiled
last year. In addition,
the division has been
exploring some newer
revenue models such as
mobile content bundling,
as it competes with
over-the- top rivals
including Google and
Facebook.
Richard van der Draay,
Commsday
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