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Boeing Selected to Build
Satellite to Support
CMMB Vision’s Mobile
Multimedia Service in
China
January 19, 2015
New
York Broadband LLC has
selected Boeing
Satellite Systems
International Inc. for
negotiation of a
contract to build a new
high-powered L-band
satellite that will
support mobile
multimedia services to
China and other Asian
markets planned by CMMB
Vision of Hong Kong.
New York Broadband LLC
(NYBB) recently acquired
the AsiaStar satellite,
located at 105 degrees
East orbital, and its
associated L-band
spectrum rights. The new
satellite, NYBBSat-1,
will replace the
AsiaStar spacecraft at
that location when it is
launched in mid-2017.
The launch vehicle is
being procured
separately.
NYBB has entered into a
memorandum of
understanding (MOU) to
lease the entire
capacity of this new
satellite to CMMB Vision
Holdings of Hong Kong
for its planned mobile
multimedia service in
China and Asia.
NYBB and CMMB Vision
jointly made the
announcement at the
annual Pacific
Telecommunications
Council Conference in
Honolulu.
CMMB Vision has also
just entered into the
strategic cooperation
framework agreement with
Global Broadcasting
Media Group (GMG), a
subsidiary of China
Radio International, one
of the three state-media
broadcasters in China.
Together CMMB Vision and
GMG will jointly develop
and operate a
satellite-based platform
in China to provide
mobile multimedia video,
voice, and data as well
as other new digital
media and information
services, which will
also be extended to the
rest of Asia.
CMMB Vision is a
next-generation mobile
multimedia service
provider and a principal
developer of leading
mobile and
broadcast-unicast
convergence technologies
such as CMMB and its
next generation NGBW-LTE
Convergence.
Developed with joint
U.S.-China efforts, CMMB
has been adopted in
China as the mobile
handheld TV technology
standard. In China, the
standard is called
“China Mobile Multimedia
Broadcast.” Its
technical name is
Satellite-Terrestrial
Interactive Mobile
Infrastructure (“sTiMi”).
“The selection of Boeing
for negotiation of a
contract to build our
new satellite is another
major step for our plan
to serve China and the
rest of Asia with mobile
multimedia programming,”
said Charles Wong,
Chairman and CEO of CMMB
Vision. “The high power
payload of the NYBBSat-1
satellite will offer
satellite capacity that
enables CMMB Vision to
deliver services to
consumer mobile devices
throughout China and the
rest of Asia.”
Charles Naumer, Managing
Director of NYBB,
commented: “Nine months
of competitive
procurement process has
paid off for CMMB
Vision. We are very
pleased at the outcome,
and for the assistance
we received from Space
Partnership
International in the
process.”
SPI
of Bethesda, Maryland,
is the lead consultant
for NYBB; it has been
instrumental in the
satellite procurement
and other activities in
support of NYBB and CMMB
Vision.
CMMB technology delivers
mobile multimedia
service using a
combination of satellite
signals transmitted
directly or via
terrestrial
retransmission stations
to mobile devices. The
CMMB standard makes more
efficient use of
spectrum than other
mobile TV standards, but
is similar to Europe's
DVB-SH
standard for digital
video broadcast for both
satellites
and terrestrial
repeaters to mobile and
handheld devices.
NYBBSat-1 will be based
on Boeing’s
flight-proven 702MP
satellite platform. The
satellite will have a
high-power L-band
payload to support
broadcast and
communication services
to all of China and its
surrounding oceans, as
well as selected Asian
markets through
steerable beams. With
Boeing’s unique design,
the beams and the power
of the satellite can be
reconfigured on-orbit to
provide flexibility for
CMMB’s services.
NYBB and SPI are
actively pursuing
procurement of the
launch service for
NYBBSat-1, as well as
for the second
satellite, NYBBSat-2,
which will also be
dedicated to CMMB
Vision.
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