Americas Asia-Pacific EMEA
Sponsors













  



















 



CMMB Vision to Acquire New Satellite Capacity, Launch Mobile Multimedia Services Throughout Asia

September 10, 2014

CMMB Vision Holdings of Hong Kong announced today that it has partnered with an affiliated U.S.-based company and entered into a memorandum of understanding (MOU) to acquire capacity on two new satellites that will provide mobile multimedia services to China and other Asian markets.

The U.S. affiliate, New York Satellite Holdings, LLC (NYSH), which is a subsidiary of
New York Broadband II, recently acquired the AsiaStar satellite at the 105 degrees East
orbital slot, and its associated L-band spectrum rights. An RFI has been issued to
satellite manufacturers to build the first of two replacement satellites, which will be
contracted within 2014 and launched by early 2017. The second satellite, to be colocated with the first one, will be ordered before the end of 2015.

The satellites will be equipped with next generation technologies such as high-power,
interactive and broadcast-unicast convergence to render unprecedented mobile
multimedia and Internet services directly to all mobile users never available before.
NYSH will own and operate these spacecraft, and CMMB Vision is expected to lease
100% of their capacity for the mobile multimedia services in China and other parts of
Asia.

The Company has also announced that it has entered into an MOU with a leading
Chinese State-level media group to develop and operate satellite-based mobile
multimedia services nationwide in China. CMMB believes it can quickly reach
commercial operation given China’s huge internal mobile media and Internet service
demand, vast and low-cost mobile ecosystem, and government support. A trial network
in Beijing is being established currently.

The founder and president of CMMB Vision is Charles (Chau-Chi) Wong, an American educated Hong Kong entrepreneur who will facilitate the raising of the financial
resources required to develop and operate the mobile multimedia service.

The company’s chief technology officer is Dr. Hui Liu, the American scientist who
developed the Converged Mobile Multimedia Broadcast (CMMB) standard that has been
officially adopted by Chinese regulators for mobile hand-held television. (In China, the
standard is called “China Mobile Multimedia Broadcast.”). Dr. Liu is also the principal
developer for TD-SCDMA (China 3G), OFDMA/LTE, and the Next Generation
Broadcasting-Wireless (NGB-W), which is the next generation of CMMB.

“CMMB is the emerging global standard for next generation mobile video and broadcast
services because it allows for faster and more efficient delivery of multimedia and
Internet data,” said Wong. “With the capacity from these new satellites, our users will be able to enjoy unlimited mobile video viewing and data downloads anytime, anywhere at a fraction of current mobile data costs. Through the efficiencies of broadcasting, the cost of delivery of programming is between $0.01 and $0.05 per GB, compared to $10 to $15 per GB for mobile multimedia services using cellular networks. Thousands of HD movies and hundreds of thousands of songs can be downloaded to each user everyday at a fraction of current mobile data cost and without traffic.”

The CMMB standard is similar to Europe's DVB-SH standard for digital video
broadcasting from both satellites and terrestrial repeaters to handheld devices. Mobile
television delivery using the CMMB standard via terrestrial networks is already
widespread in China, with service in over 350 cities. The service began during the 2008
Beijing Olympics and has since grown to over 50 million devices in use, manufactured
by such major companies as Samsung, Motorola, LG, HTC, and Huawei.

Evolving from the CMMB standard, the Company in partnership with SARFT of China
has developed the Next Generation Broadcasting – Wireless (NGB-W) standard as well
as its convergence with 4G/LTE so as to unify the power of broadcasting with the
interactive flexibility of unicasting. Popular and common data will be intelligently
delivered to the mass market via the broadcast platform while individualized content will
be delivered over the unicast platform, thereby optimizing traffic delivery. Such hybrid
technology is essential for coping with the anticipated explosive demand in the coming
mobile multimedia era. And when combined with a satellite platform, the capacity of such a network will be vastly increased, allowing for exponential growth in the number of
subscribers, expected to increase a thousand-fold in the next decade.

The Company is working with NYSH, which will deploy next generation high-power Lband satellites that will adopt the company’s CMMB/NGB-W technology for broadcast
downlink and s-LTE for unicast return interactivity.

Space Partnership International LLC of Bethesda, MD, has been engaged to assist
NYSH with matters related to the project planning, procurement of satellites and launch
services as well as insurance, service development and regulatory activities.
The Company views China as its flagship market, where its partnerships with
government and private enterprises will create the world’s first convergent satellite
platform. The ecosystem of satellite-compatible devices is expected to develop quickly
by leveraging the existing vast and mature CMMB-compatible supply chain.

Diverse services are being planned, which include universal mobile entertainment and
data delivery; end-to-end content delivery solutions for mobile carriers and over-the-top
providers; logistics and media services for motor vehicles, ships, and planes; and public
services such as remote education, safety monitoring, and emergency alerts.
The Company intends to replicate the Chinese model with turnkey solutions to deploy in
other Asia markets. It is It is negotiating MOUs with agencies in Indonesia and India for
potential collaboration.