A New
Reality For
Localizing
Multi-County
Linear Feeds
January 29, 2014
Amagi Media
Labs
announces
the release
of “DART
3.0”, the
next version
of its
revolutionary
Localization
platform. In
DART 3.0,
the local
content
insertion
technology
is
integrated
into the
satellite
receivers at
headends.
The local
content and
local
schedules
are
transported
using
trickle data
bandwidth on
the
satellite
and stored
on these
satellite
receivers.
The
satellite
receivers
are designed
to work with
most of the
common
conditional
access
systems. The
receivers
descramble
and decode
the main
channel feed
and when
initiated by
local
insertion
triggers do
the local
insertion,
thus giving
one
integrated
output for
further
processing
at the
headends.
Broadcasters
can use
Amagi’s
patented and
highly
reliable
watermarking
technology
to trigger
local
insertions,
or use any
of the
common
industry
standard
triggers.
“For long,
broadcasters
have been
interested
to localize
programming
and
advertising
in
individual
countries
covered by a
multi-country
broadcast
feed.
However, the
barrier has
been the
ability to
do unique
local
insertions
in
individual
countries
across
hundreds of
headends in
a
cost-effective,
reliable and
scalable
manner.
Amagi has
now broken
this barrier
for
broadcasters.
We are
deploying
more than
1,000
satellite
receivers in
March and
this is just
the
beginning”,
said Baskar
Subramanian,
Cofounder
and Head of
Technology
Strategy at
Amagi.
With the
local
insertion
intelligence
baked into
satellite
receivers
and the use
of trickle
data
bandwidth on
an existing
satellite
feed,
broadcasters
do not need
any
additional
equipment or
additional
internet
based data
paths for
managing
localization.
This greatly
simplifies
distribution
challenges
for the
broadcaster.
Broadcasters
can localize
programming
in
individual
countries to
address
content-rights
issues,
regulatory
issues with
content, or
simply
address
local viewer
preferences.
Similarly,
ad-spot
monetization
can be
significantly
increased by
enabling
local-ads in
individual
countries,
or by
playing
different
strategically
targeted ads
from the
same
advertiser
in
individual
countries,
or masking
select ads
in a
specific
country due
to local
regulations.
The DART
platform is
already
deployed
widely,
localizing
more than 1
million
local-ad
seconds
every month
and
thousands of
hours of
programming
on dozens of
TV networks
including
live news
and sports.
The platform
can localize
linear
broadcast
feeds, or
web-streams
of live-TV.
“Amagi
offers a
complete
solution
suite for
Localization
encompassing
local
insertion
management
tools, a
satellite or
IP based
delivery
model, and
integrated
satellite
receivers or
standalone
content
insertion
edge
servers. The
workflows
for
provisioning,
daily
operations
and
monitoring
are designed
to
seamlessly
stitch into
existing
systems and
workflows of
a
broadcaster”,
said Vidhya
Srinivasan,
Cofounder
and CTO of
Amagi.