Nagra Launches Turnkey Pay-TV Solution in Asia

September 9, 2013

NAGRA, the Kudelski Group announced the availability of a new turnkey platform for pay-TV service providers enabling quick deployment of new services with an engaging user experience.

The solution will make its debut in Asia with two service providers in Mongolia. Cable operator Sansar HD and satellite provider Ddish TV will launch the fully pre-integrated solution this month giving subscribers secure access to premium entertainment as well as to a variety of advanced and interactive services.

“NAGRA’s pre-integrated solution gives us the opportunity to securely monetize our content investments while offering the best user experience on the market,” said Zorigt Ulaankhuu, CEO for Sansar HD LLC. “NAGRA has a strong reputation for offering robust technologies in the areas of content protection and advanced services and deeply understands our market needs – it was the right choice for both our cable and satellite services because it allowed us to deploy a best-of-class solution to our subscribers, and in record time.”

"These two projects nicely illustrate the benefits of pre-integration allowing to deploy advanced technology with a very aggressive time to market and very cost effectively for our customers,” said Jean-Luc Jezouin, SVP Sales & Operations Asia, NAGRA. “Our pre-integrated solution was the perfect fit, providing the quality, flexibility and efficiency that were required, while leveraging the technologies and expertise of Kudelski Group companies that have a proven track record of deploying powerful and advanced solutions for digital television with the protection of premium content along with a compelling user experience.”

The NAGRA turnkey solution is a feature-rich broadcast platform designed to be brought to market in less than three months while still providing service operators the ability to customize the solution to their own requirements. Components include NAGRA MediaAccess content protection, the world’s most widely deployed OpenTV middleware, and NAGRA Gravity nX2 user interface, all pre-integrated in a set-top box provided by SmarDTV. SmarDTV’s set-top box is designed to provide a high quality user experience while optimizing a service provider’s hardware investment. A PVR-ready device, it features a built-in USB port allowing operators to quickly and cost-effectively upgrade users to PVR functionality.

Sansar HD is the largest cable TV operator in Mongolia. Ddish TV is a satellite and internet provider with the mission of serving rural areas of Mongolia. Both service providers are owned by GEM International.