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Fashion TV selects SatLink Communications for HD Playout and TV distribution into Asia

22 July 2013

SatLink Communications, has been selected by global channel, Fashion TV (FTV), to playout, uplink and stream its HD channel onto AsiaSat 5. FTV feeds live content to 193 countries across the world and will be utilising SatLink’s Playout, Digital Archival and uplink services as their gateway to the Asian market to reach out to Asia's Pay TV platforms across the continent over the AsiaSat 5 satellite.

SatLink will be providing FTV with full HD Playout services and digital archiving from its centre in Tel Aviv, Israel, and uplinking to AsiaSat-5 satellite located at 100.5 East to broadcast to Asia-Pacific mass markets including India, China and Indonesia. SatLink operates two full C-band transponders on AsiaSat 5; a cost effective DVB-S2 MCPC platform, which delivers higher throughput and greater bandwidth efficiency, and a DVB-S platform that enables customers to benefit from high quality content contribution and distribution solutions to the Asia Pacific region.

The Playout service SatLink is providing with FTV Asian HD feed includes fully managed services including graphics, multi-language crawls, subtitles and commercials insertion adjusted to FTV’s Asian audience. SatLink will also be providing Real-Time Messaging Protocol (RTMP) streaming to YouTube as well as encryption services using a Viaccess system.

As a global multimedia leader in fashion and lifestyle content, FTV is the only 24/7 international TV network exclusively dedicated to fashion, beauty, glamour and style. Broadcasting across five continents, FTV is one of the most widely distributed satellite channels in the world and pushes content out using 530 different TV platforms, which includes mobile and IPTV, whilst catering for 20 million monthly viewers via its YouTube channel alone.

“Expanding our distribution reach into the Asian region means that we needed to work with a partner and satellite provider that we trust implicitly to deliver a seamless and reliable service to our audience in Asia” said Michel Adam, President & Founder of FTV. “SatLink’s expertise and experience in playout and satellite distribution services for international broadcasters, such as Fashion TV, means that we know we are getting a high level of service. More significantly, we needed a partner that could provide the localisation of our content, be our satellite gateway to Asia and help us reach our viewers also via the Internet over YouTube. These innovative and comprehensive services have been instrumental for us in selecting SatLink as our partner as we look to deliver rich media content across the Asia-Pacific.”

David Hochner, CEO of SatLink Communications, said: “We are providing that crucial bridge between the East and West and enabling broadcasters, such as Fashion TV, the ability to penetrate this rapidly growing market from our strategic location, bordering three continents. Using our global end-to-end broadcasting services, we will continue to provide this gateway both in and out of Asia on the region’s premium satellite platform.”