June 18, 2013,
TrueVisions, the largest
satellite and cable TV provider in Thailand, has
upgraded its existing video compression system
with Ericsson (NASDAQ:ERIC), enabling it to
offer more high-definition channels and greater
quality of service to its subscribers. The
upgrade extends the long-standing partnership
between TrueVisions and Ericsson in enabling
high-quality television services for viewers in
Southeast Asia.
Vichai Sernvongsat, CTO,
TrueVisions, says: "We have a strong commitment
to our viewers to deliver high-quality content
from across Thailand and around the world. As
part of that, we place a huge amount of
importance on picture quality and overall
experience. Our long-established partnership
with Ericsson left us in no doubt that this
upgrade to our existing system would provide the
quality and reliability we need to provide more
high-definition services to our subscribers. We
are pleased to benefit from Ericsson's expertise
in delivering market-leading next generation
solutions."
TrueVisions selected Ericsson's
VPC/ EN8100 MPEG -2 encoding lineup for the
technology refresh and VPC/ EN8190 encoder
lineup for the expansion of HD MPEG-4 AVC
services, gaining more than six extra channels
per transponder. Offering major advances in
performance and bit-rate reductions, Ericsson's
compression solutions enable operators to reduce
transmission opex, launch additional new
services within existing transmission
bandwidths, and to decrease running costs
through reduced power and cooling requirements.
Ward Hansford, Head of APAC
region, TV Compression Business, Ericsson, says:
"We are increasingly moving towards an
all-digital, all-HD world. We know from
Ericsson's 2012 ConsumerLab report that there is
significant demand for high quality - 41 percent
of consumers surveyed were willing to pay for
high-definition content. As high-definition
continues to gain momentum across the Asia
Pacific region, we are providing the solutions
that enable operators to meet the increasing
consumer demand for superior TV experiences and
enhanced picture quality. We continue to act as
a trusted partner for operators throughout the
APAC region with our unique product portfolio
that enables HD today and provides seamless
expansion in the future."
