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Thuraya Provides Reliability and Value to Marine Market
19 June 2012
Thuraya Telecommunications Company, unveiled its SF2500™ maritime satellite voice terminal, developed jointly with partner Addvalue Communications Pte Ltd. Thuraya is using its existing success in providing satellite communications to more than 140 countries around the globe to diversify into selected vertical sectors. Having sold over 600,000 handsets worldwide, the move is another significant step for Thuraya as it
continues to expand its marine product line SF2500™ is the latest offering available to end-users under the recently created Thuraya MarineComms brand, which was launched to provide dedicated support for the marine market and enables Thuraya’s community of distributors and channel partners to provide training and support for marine end-users. The
Indonesian Fisherman Association is already an early adopter of the SF2500™
terminal, and Thuraya expects the product’s reliability and value to rapidly
attract other global marine end-users.
Mr Samer Halawi, Thuraya Chief Executive Officer, commented: “Our first
customer for the SF2500™, the Indonesian Fisherman Association, is exactly the
kind of organisation we expect the product to appeal to, and we are very
pleased to see them sign up even before the product’s official launch. Fishing is
one of the three most dangerous occupations in the world, but lack of
affordability has placed reliable satellite communications outside the reach of
many fishermen until now. Smaller form factors and more affordable technology
mean it’s easier to keep satellite equipment onboard even in very small vessels,
making it safer for fishermen to do their jobs and stay in touch with shore.”
The world’s fleet is growing at a rate of 10% per annum, and commercial arrivals
at major ports have been stable or increasing since 2009. The leisure and fishery
sectors are no exception to these growth trends, and pressure for greater and
more cost-effective connectivity is on the rise across the marine market as fuel
prices increase and disillusion grows with traditional at-sea communications.
Dr Colin Chan, Chief Executive Officer of Addvalue Communications, added:
”Specially designed for medium-sized and small fishing vessels and leisure and
surveillance boats operating in harsh maritime environments, the SF2500™
satellite voice terminal can withstand extremely high temperatures and humid
conditions. Its robust exterior, which is well-tested and proven in sea trials,
ensures superior performance even in rough weather. The terminal provides high
quality yet cost-effective communications over the Thuraya network in all
weather, anywhere in the coverage area. The advanced GPS navigation system
allows sea-vessels to document and transmit critical location and time
information, optimising costs and fleet operations.”
Thuraya offers tailored pricing packages that allow customers to subscribe to
the plans most suited to their requirements and budgets. Thuraya also offers a
Shareplan package, whereby end-users can share individual airtime allocations
across their terminal base and mix and match different Thuraya solutions, both
voice and data, to generate even greater savings.
Major General (Ret) Yussuf Solichien M, Chairman of the Indonesian Fisherman
Association, concluded: “We wanted Indonesian fishermen to feel protected and
safe when they’re out at sea carrying out their jobs by putting the best satellite
communications at their disposal. The versatility of the SF2500™, its small but
powerful antenna, its reliability in different conditions and the built-in emergency
response alert system were key factors in our choice.” |
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