AsiaSat 4 Adds Three Indian Channels from Pride East Entertainments

8 December 2011

AsiaSat announced that Pride East Entertainments (Pvt.) Ltd. of India has signed a new agreement for C-band capacity on AsiaSat 4 to deliver three Indian free-to-air satellite channels serving audiences in the North Eastern region of India and across the country.

NEWS LIVE is a 24-hour news and current affairs satellite channel broadcasting in Assamese and English languages. RANG offers Assamese, Hindi and English language entertainment programmes, whereas RAMDHENU, a new satellite channel, broadcasts music and lifestyle programming in Assamese, Hindi and English languages.

“We are pleased to join AsiaSat’s powerful satellite fleet to expand our services in North Eastern India in particular but also to the entire country and across the region. Through AsiaSat 4’s high-power coverage, we are excited to introduce our television services to a larger South Asian audience group across AsiaSat 4’s region-wide C-band footprint,” said Caushiq Bezboruah, Chief Executive Officer of Pride East Entertainments (Pvt.) Ltd.

“AsiaSat warmly welcomes Pride East Entertainments to AsiaSat’s South Asian channel neighbourhood. We are pleased that Pride East appreciates our flexible, reliable and excellent coverage and customer service,” said William Wade, President and Chief Executive Officer of AsiaSat.