29 November 2011

MEASAT announced an agreement with Viacom 18 Media Pvt. Ltd. ("Viacom 18") for use of the MEASAT-3a satellite for the international distribution of Viacom 18’s channels across the Asian region.

Viacom 18 is a 50/50 joint venture operation in India between Viacom Inc. and the Network 18 Group. The joint venture includes leading brands across television, film and digital media to build one of India’s leading multimedia entertainment powerhouse. The brands include MTV, NICK, VH1, COLORS and Viacom18 Motion Pictures.

"With wide coverage and a powerful Asian footprint, MEASAT-3a is the obvious satellite choice for distribution of our international services," said Piyush Gupta, Chief Technology Officer, Viacom 18.

"MEASAT is excited to be working with Viacom 18 to distribute its popular international channels via MEASAT-3a" said Yau Chyong Lim, Senior Director, Sales and Marketing, MEASAT. "The addition of Viacom 18’s channels further enhances the assortment of premium channels on MEASAT’s 91.5°E Asia video neighbourhood."

The MEASAT-3/3a satellites distribute News, Lifestyle, Music, General Entertainment, Sports and Documentary channels across Asia. With a bouquet of SD, HD and 3D channels, MEASAT is the preferred satellite operator for broadcast distribution in the region.