This agreement further strengthens MEASAT’s and FIC’s HD leadership across Asia, enhancing the portfolio of HD channels across a wide array of genres resulting in the growth of HD viewership in the region. Currently FIC has 15 HD channels across multiple genres that combined reach more than 5 million cumulative homes in the regions*.

"We are delighted to be working with FIC on adding another HD channel on our platform," said Jarod Lopez, Director of Sales, Broadcast Services, MEASAT. "FFM HD is an exciting addition to our bouquet of HD channels which now delivers 18 channels across the Asia and Middle East region."

"We are pleased to partner with MEASAT to provide more viewers across Asia with quality HD content," added Joon Lee, Senior Vice President, Content and Communication, FIC. "Viewers in the region will be able to enjoy family-oriented movies with local language dubbing. The agreement with MEASAT enhances our HD offerings in Asia and demonstrates our leadership in the HD space."

The MEASAT-3 and MEASAT-3a satellites are located at the orbital slot of 91.5°E – the premium location for quality content distribution to the region. MEASAT hosts a variety of HD channels via its video neighbourhood, including channels providing general entertainment, sports and factual programming.