28 March 2011

AsiaSat announced that Phoenix Satellite Television Company Limited has signed a contract to distribute a new free to air Cantonese language channel ‘Phoenix Hong Kong’ through its MCPC (Multiple Channels per Carrier) platform on AsiaSat 3S.

Utilising C-band capacity on AsiaSat 3S, located at 105.5ºE, and the MCPC and uplinking facilities from AsiaSat’s Tai Po Earth Station in Hong Kong, the Phoenix Hong Kong channel commenced broadcasting today, offering viewers in Hong Kong and across the Asia Pacific a wide variety of Cantonese programming including news, financial and business content.

Phoenix TV also delivers three Mandarin language channels on AsiaSat 3S. These include its flagship channel ‘Phoenix Chinese’, family movie entertainment channel ‘Phoenix Movies’, and information and finance news channel ‘Phoenix Infonews’.

“AsiaSat has provided us an excellent distribution platform over the past 15 years since we launched our first Phoenix channel to Asia in 1996. We are excited to further expand our service on AsiaSat 3S with the launch of a brand new Cantonese channel Phoenix Hong Kong. By joining the region’s leading platform for Chinese programming, Phoenix Hong Kong can instantly access a massive Chinese audience across the region,” said Liu Qing Dong, Vice President of International Sales of Phoenix Satellite TV.

“We are pleased to further enhance our Chinese language programming neighbourhood on AsiaSat. By utilising our Tai Po facilities to launch this new Cantonese language channel, we expand our longstanding relationship with one of our anchor Chinese broadcasters, Phoenix TV. We appreciate the opportunity to support Phoenix TV in expanding its broadcast service to a wider audience in Greater China and the region,” said William Wade, President and Chief Executive Officer of AsiaSat.