iN DEMAND Renews Cornerstone Capacity Agreement with SES

SES S.A. announced today that iN DEMAND has renewed a cornerstone capacity agreement for continuing delivery of its popular high-definition (HD) professional sports packages and Pay-Per-View (PPV) events to cable audiences across the Americas.

iN DEMAND is a world leader in providing exciting entertainment delivered via PPV, Video On Demand (VOD) and digital platforms. The company has retained two C-band transponders on the SES-3 satellite, located at the centre of the orbital arc over the US. The SES-3 satellite plays an integral role supporting iN DEMAND’s PPV business and the delivery of professional sports packages, including MLB (Major League Baseball), the NBA (National Basketball Association), the NHL (National Hockey League), soccer, boxing, MMA (Mixed Martial Arts), wrestling and entertainment events to more than 60 million digital cable households across the region.

iN DEMAND continues to rely on SES capacity and expertise to meet the demands of its passionate sports and entertainment audiences and MVPD (Multichannel Video Programming Distributor) clients. This capacity agreement marks the latest milestone in a partnership that began 30 years ago. iN DEMAND depends on four full-time transponders aboard three SES satellites (SES-3, AMC-10 and AMC-11) to deliver its diverse lineup of sports and entertainment programming to audiences across the Americas.

“Our business relationship with SES requires a high level of flexibility and adaptability, and the delivery of thousands of live sporting events to PPV audiences has no room for error,” explained John Vartanian, Chief Technical Officer at iN DEMAND. “iN DEMAND’s leadership is owed in part to the invaluable insight and input of SES, helping us anticipate and solve the challenges of massive content delivery. After three decades, we continue to count on SES for their industry knowledge and reliable satellite capacity.”

“Cable providers throughout North America and increasingly across Central and South America have come to know iN DEMAND for the very best in live, pay-per-view sporting events and entertainment,” said Steve Bunke, Vice President of North America Media Services for SES. “This capacity agreement and our long-lasting partnership with iN DEMAND is focused on the reliable and expanding delivery of one of the best entertainment and sports television platforms in the world.”