Global Eagle Entertainment
Agrees to Acquire Emerging
Markets Communications
Transaction valued at
$550 million creates a
leading provider of
satellite-based
communications and media
content to rapidly growing
mobility markets
9 May 2016
Global Eagle
Entertainment Inc. has
signed a definitive
agreement to acquire
Emerging Markets
Communications (“EMC”), a
leading communications
services provider to
maritime and other mobility
markets. The combined
company will become a
leading provider of global
satellite-based
communications and media
content serving the rapidly
growing aviation and
maritime markets and select
land-based markets.
Under the agreement, GEE
will pay $550 million for
EMC. EMC shareholders will
receive $30 million in cash
and 6.6 million shares of
GEE stock at closing and
another $25 million in 2017,
which may be paid in cash or
stock at GEE’s election. As
a result of this
transaction, ABRY Partners
(“ABRY”), an experienced
communications-focused
private equity investment
firm and the majority owner
of EMC, will acquire an
equity position in GEE as
well as the right to
nominate a member to GEE’s
Board of Directors. Dave
Davis, Chief Executive
Officer of GEE, will be CEO
of the combined company and
Abel Avellan, Founder and
Chief Executive Officer of
EMC, is expected to serve as
GEE's President and Chief
Strategy Officer.
“This is a transformative
acquisition for GEE that
significantly expands our
addressable market and
accelerates our growth
opportunities,” said Davis.
“EMC’s verticals
collectively represent a
multi-billion dollar market
opportunity with most
growing at an annual rate of
approximately 15%. Moving
into a highly complementary,
adjacent market like
maritime leverages our
existing infrastructure and
suppliers to achieve
improved efficiencies and
cost savings, and provides
valuable cross-selling
opportunities for our
content, digital media and
operations solutions
products. We believe the
synergies available through
this combination position us
well to grow market share,
expand our margins, and
improve our returns in the
years ahead.”
“We are excited to join
forces with GEE to create a
fast-growing and innovative
provider of global mobility
connectivity and content
services,” said Avellan.
“When the transaction
closes, GEE will have a
broad, diversified revenue
base consisting of more than
400 customers around the
world. Our combined scale,
product breadth, and
superior technology will
enable us to deliver
solutions that are
unparalleled in the market
today. Whether by sea, air
or land, the expectation for
access to a superior
Internet connection and
engaging on-board content is
constantly increasing and
will continue to drive
strong demand for our
expanded portfolio of
products and services.”
EMC is projected to reach
$190-200 million in 2016
revenue and $55-65 million
in Adjusted EBITDA in 2016.
GEE projects annual
synergies of at least $40
million resulting from
removing overlap in existing
network infrastructure,
reduced bandwidth costs,
lower development expenses
and integrating internal
operations. GEE expects to
achieve annual synergies of
approximately $15 million in
2017 and reach $40 million
run-rate by 2019. Costs to
achieve the synergies are
expected to range from $4 to
$5 million over the next
18-24 months.