Global satellite operator SES announced
that iN DEMAND has renewed a cornerstone
capacity agreement to continue the delivery
of its popular programming packages to cable
audiences across North America and the
Caribbean.
The leading U.S.-based Pay-Per-View provider of
transactional sports, movies and events, iN DEMAND
has inked a deal to retain two C-band transponders
on SES’s AMC-1 satellite to deliver professional
sports packages from MLB, the NBA and the NHL, as
well as boxing, MMA, wrestling and entertainment
events to nearly 50 million digital cable households
across the region.
The capacity agreement marks the latest milestone
in a partnership that began with the start of iN
DEMAND nearly 30 years ago. iN DEMAND continues to
rely exclusively on SES satellite capacity and
benefits from SES expertise to meet the demands of
its discerning cable audiences.
“There are big challenges in the delivery of
content, especially when thousands of live sporting
events are involved and there’s no room for error,”
explained John Vartanian, iN DEMAND’s Chief
Technology Officer. “We rely on SES for far more
than satellite capacity. We have collaborated and
innovated with them as our business has evolved over
the years,” Vartanian noted. “SES offers the
flexibility and the know-how we must have to provide
reliable distribution to all of our affiliates.”
In all, iN DEMAND relies on four full-time
transponders aboard three well-positioned SES
satellites (AMC-1, AMC-10 and AMC-11) to deliver its
widely diverse lineup of sports and entertainment
programming to growing audiences.
“iN DEMAND continues to create new and exciting
programming platforms for everyone from movie buffs
to sports fans throughout North America,” said Steve
Bunke, Vice President of North American Media
Services for SES. “This important capacity agreement
is all about the reliable delivery of what continues
to be one of the best platforms for entertainment
and sports television in the world.”
