Hughes and SSL Digital Bring Advanced Digital Signage Network to Mexico's Banorte - Ixe Bank

April 28, 2014

Hughes Network Systems, LLC has been awarded a contract by SSL Digital (Satellite Store Link) for 1,400 HX90 broadband satellite terminals to deliver digital video and signage content to Banorte - Ixe, the third largest bank in Mexico.

SSL Digital, a wholly owned subsidiary of Grupo Medcom, will manage the network based on a previously operational Hughes HX System, distributing training videos, advertising, and other visual content to bank customers and employees. Terminals will be installed by SSL Digital at more than 1,300 Banorte Ixe branches plus corporate buildings across the country, with Hughes providing local technical support, including network design, configuration, and service from its Mexico City office.

"The efficiency and reliability of the HX System has been excellent, and the scalability enables us to effectively deliver new services to clients such as Banorte - Ixe," said William Narchi, CEO of SSL Digital. "Hughes has been a great supplier to SSL since 2009, delivering reliable technology and expert technical support."

SSL Digital is the largest service provider of digital signage solutions to banks in Mexico, managing more than 13,000 screens across 7,500 locations. The new service will give Banorte - Ixe visually interactive technologies to improve the banking experience and communicate more effectively with customers. 

With a powerful set of capabilities, including up to 60 Mbps of multicast throughput, the HX90 is an ideal platform for delivering digital signage services to many locations.

"Research shows that digital signage in banks influences customer purchase behavior, driving demand for new services such as online bill paying, direct deposit, and new mortgages or refinancing," said Nick Marzella, vice president of Latin America sales at Hughes. "We are honored that SSL Digital has expanded its HX System in order to deliver this critical content to its most prestigious banking customer in Mexico.